5 December 2019: The Insights Association has named longtime industry executive Melanie Courtright Chief Executive Officer. Melanie comes to IA from Dynata, where she served as Executive Vice President, Research Science & Data Strategy.
She will take the helm of IA, the premier trade and professional association for market research and data analytics in the United States, on January 1, 2020. Melanie succeeds David Almy, who served as CEO of the Marketing Research Association (MRA) since 2010 and oversaw its merger with CASRO in 2017 to form the Insights Association.
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