MEDIA RELEASE: 16 December 2019: Fiftyfive5 and GalKal announced news of their merger 12 months ago to become Australia’s largest independent research consultancy. Today, Fiftyfive5 announced that the group will – from January 2020 – operate as one business under the Fiftyfive5 brand name.
The integrated business is marking this exciting new phase with an evolved brand identity which leverages the distinctive assets of both brands – the Fiftyfive5 name – and the principles that lie behind it – and the boldness and creativity of the GalKal identity.
“Finally being in the same offices, in all 4 of our geographies and under the one identity is the green light to truly realise the benefits that result from the combined business. For our clients, this means access to enhanced capability, broader geographic reach and deeper, more specialised expertise. And, for our team, the opportunity to progress, to work across a wider range of categories, projects and geographies” said Mark Sundquist, Managing Partner, Fiftyfive5.
Fiftyfive5 partners Karen Phillips, Mark Sundquist, Darren Kemp and Brent Wallace all remain in their leadership positions within the new organizational structure.
The Sydney teams will co-locate in the newly extended Fiftyfive5 Bay Street premises as of January 2020.