The peak body for research, insights and analytics professionals and their organisations, the Australian Market & Social Research Society (AMSRS), and Australia’s leading Customer Experience (CX) event and CX Awards organiser, Ashton Media, have today announced a new strategic partnership.
The partnership between the AMSRS and Ashton Media aims to recognise and support the integral role that customer insights and research play in wider CX strategy.
Stacey Goater, Portfolio Director from Ashton Media said: “Partnering with the AMSRS, who are experts in standards and skills development for the research, insights and analytics sector, will help us to better meet the needs of our community of CX and customer insights leaders in the region, providing access to the AMSRS’s unrivalled Code of Professional Behaviour, privacy and GDPR expertise.
“We’re excited to be working with the AMSRS to further support the CX and customer insights communities we work with,” Ms Goater said.
CEO of the AMSRS, Elissa Molloy, said: “We’re thrilled to be partnering with Ashton Media, the organiser of the region’s leading CX events including the upcoming Customer 360 Symposium, to better meet the needs of both the CX and research communities in Australia, and to further recognise the integral role that customer insights and research plays in wider CX strategy.
“For 65 years the AMSRS has been respected as the peak body for professionals working in research, insights and analytics and particularly for our commitment to education, research skills development and training for the sector.
“What this new partnership means for professionals operating in the CX space is that they can now be a member of the AMSRS and have access to education and training; and importantly, be covered by an ethical code of conduct.
“The AMSRS is committed to helping to drive its members’ careers through development of research skills and training and we are thrilled to be able to offer the same support to CX professionals,” Ms Molloy said.
As part of the new partnership Ashton Media is offering AMSRS members exclusive rates to events, including the upcoming Customer 360 Symposium on 24-25 March.
About the Australian Market & Social Research Society: AMSRS is the peak representative body for research professionals, celebrating 65 years of operation in 2020. It has over 2000 individual members and 80 Company and Client Partners. It provides comprehensive training and education for all members and partners who are bound to adhere to the AMSRS Code of Professional Behaviour, which AMSRS introduced very soon after its founding.
About Ashton Media: Ashton Media specialises in producing the region’s leading CX, advertising and marketing business conferences. In addition to the Customer 360 Symposium, Ashton Media also runs the industry’s leading CX Awards; recognising the best and most innovative CX strategies in the region; and the CX Collective, a unique membership community for CX leaders to come together throughout the year to navigate the journey to customer-centricity.
About the Customer 360 Symposium: The Customer 360 Symposium, comprising both the CX Symposium and the Customer Insights Symposium, is the region’s leading event bringing together 160+ client-side CX and customer insights and research leaders from enterprise brands to explore, navigate and create customer-led strategy. Set in the glorious Hunter Valley, and being an invitation-only event, the event format is very different to most; think wine-tasting, golf and gala dinners with a hand-picked audience of the most senior CX and insights leaders in the region.
- Elissa Molloy, AMSRS Chief Executive: 0417 155 325
- Stacey Goater, Ashton Media Portfolio Director: 0481 235 899
- Jackie Hanafie, Media Adviser: 0412 652 439