The new awards program will cover tuition for market researchers around the globe who are interested in furthering their education through industry-leading online courses. The Market Research Institute International named this new awards program in honor of Reg Baker, the first North American ambassador of ESOMAR, and it will cover the enrollment cost for the Principles Express family of courses, administered through the University of Georgia Center for Continuing Education & Hotel.
During Baker’s four years of service as executive director of the MRII, he envisioned and delivered the Principles Express family of courses. Each of these courses provides a self-paced overview of a topic from the MRCBOK™, the Market Research Core Body of Knowledge: the essential information that everyone in the insights and research industry should know.
This program will award scholarships three times a year. The next application deadline is May 31, 2020.