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Consumer reactions to the coronavirus globally

ITWP companies Toluna, Harris Interactive and KuRunData have developed an ongoing study to understand the impact that the Coronavirus has on daily life.  They have also created industry specific reports on uncover how the coronavirus is changing consumer behavior as it relates to each industry.

The Global Barometer is designed to provide insight into how the Coronavirus has impacted consumers around the world as the ‘new normal’ unfolds.

Specific industry report include the beauty industry, the CPG/FMCG industry, consumer health and finance.

The study is conducted every two weeks and the first three waves, and the industry specific reports, can be found here.

Website and image: Toluna


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