MEDIA RELEASE: 8 July 2020: Potentiate has been named in the GRIT (GreenBook Research Industry Trends) Top 50 Most Innovative Companies globally and the #1 Asia Pacific head-quartered company.
Potentiate CEO, Peter Harris says, “At Potentiate, innovation, agility and flexibility is at the heart of everything we do. To be featured in GRIT’s Top 50 list is a huge honour and a testament to the innovative approach we take to gaining a deep understanding of humans for our clients”.
Lenny Murphy, Executive Editor of GreenBook goes on to say “Little did we know when we fielded the [GRIT] survey in March, that the world was about to go through a period of immense disruption. In some ways, it was fortuitous that GRIT was in field from March to April, as we were able to capture shifting attitudes and expectations as the COVID-19 crisis was developing.”
Potentiate specialises in ‘Human Experience’, combining research excellence with technology-inspired solutions. With its unique ‘SwaS’ (Solutions with a Service) approach, Potentiate helps clients, including Toyota, Nando’s, Bauer and Solidworks, fulfil their potential by understanding their customers as real people, not just data points.
The latest edition of the GRIT report is now available and also features current buzz topics, opportunities and challenges for both organisations and the industry as a whole, a map of the industry with the new GRITscape, future business outlook, benchmarking, and more.
Download the latest edition here.