Research News Live

Imagining the Next Normal: An Update on the Human Stories Shaping our COVID-19 world

WEBINAR: 1pm (AEST) Wednesday, July 15 2020

We are still changing. Find out how and why it matters to know.

As the human story has shifted over the past 6 months, Sprout has been working to enable a focus on the future by understanding what has changed in COVID times and how organisations need to adapt. A critical part of our work over this time has been leveraging our implicit research tool, Mindsight: helping to unlock what is motivating Australians, how this is changing and most importantly, what we should do about it.

The second wave of this special edition COVID-19 research, conducted in late June, has revealed some interesting shifts which we will share during a SproutLive webinar on July 15th at 1pm. During the hour, we’ll discuss:

  • What’s our nation’s current mood and sentiment and have any COVID ‘lessons’ entered our value system?
  • Differences in the motivations of generations and their responses to COVD-19 and what impact this might have for both brand strategy and employee experience considerations.
  • What has changed for impacted consumers and workers and where are they now on Sprout’s COVID Motivational Journey?
  • The role that CX strategies can take in motivating consumers to feel confident to participate in society again

We’d love to see you there! Please register by clicking this link.


Website: Sprout Research

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