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Pureprofile appoint Martin Filz as CEO and promote John Griffin to CTO

MEDIA RELEASE: 13 July 2020: Pureprofile Limited (ASX: PPL) today announced the appointment of Martin Filz as Chief Executive Officer and the promotion of John Griffin to Chief Technology Officer.

Mr Filz is one of the most well-respected and influential individuals in the market research industry and has held senior executive roles as Managing Director of EMEA & APAC at Research Now (now a part of Dynata) and CEO of EMEA / APAC at Kantar-owned, Lightspeed GMI and Managing Director – Europe for web analytics company RedSherrif. He joins Pureprofile from Eureka AI, a business intelligence platform which generates actionable insights from mobile data, where he was Managing Director and Chief Revenue Officer. He is active in digital and research bodies including the Association of Market and Social Research Organisations (AMRSO), ESOMAR, the Research Society (previously the Australian Market and Social Research Society (AMSRS)), and the Interactive Advertising Bureau (IAB).


Martin Filz

Mr Griffin has been promoted to Chief Technology Officer, replacing outgoing CTO Loucas Gatzoulis. Mr Griffin has been with Pureprofile since June 2016, and was most recently Head of Big Data and Infrastructure/Engineering. He has decades of experience in technology leadership across the data and insights industry, including CTO roles at Effective Measure, Nielsen SiteCensus and RedSherrif, where he worked with Mr Filz.

As Pureprofile CEO, Mr Filz will take responsibility for driving the company’s strategy with a strong focus on growth, business development and sales. He will lead an executive team consisting of COO Melinda Sheppard, Head of Sales and Marketing Anna Meiler, Head of Operations Heather Rizzo, Head of Corporate Services Kohei Katagari, MD – UK & US Tim Potter, and Mr Griffin.

Pureprofile Executive Chairman, Andrew Edwards, commented: “We have been looking for an industry expert and proven business leader to join our team and the Board is pleased to have Martin join Pureprofile as CEO. He has extensive experience within the market research industry, with particular focus on data and insights, which form the core of our business.

“Alongside the appointment of Mr Griffin as CTO, we are excited to have built out an excellent team who are well placed to execute our renewed corporate strategy. We could not have asked for a better CEO and leadership team to maintain our current momentum and lead the next phase of Pureprofile’s growth journey,” he added.

Martin Filz said: “I am delighted to be joining Pureprofile. The core business is very strong and has a solid base on which to build from. We are firmly in the right area of Insights and are well positioned to take advantage of the client move to data being faster, better and more insightful. Pureprofile has great people, clients, strong proprietary technology and a global footprint that has enabled us to grow and will ensure an exciting future.

“I am looking forward to bringing my skills and experience to the organisation and working closely with the global teams, board and clients.”

Mr Filz’s appointment is effective from 3 August 2020.

Website: Pureprofile

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