MEDIA RELEASE: 22 July 2020: Melbourne-based research tech firm Glow has appointed Paul Wells as their new global Marketing Director.
Wells joins the fast-growing SaaS platform after a decade of consulting for leading brands, including Piaggio, Mercure Hotels, Walgreens Boots and the London 2012 Olympics, as well as stints at the Melbourne offices of MediaCom and Havas, where he led projects for PUMA, Cricket Australia and Fonterra.
Glow CEO, Tim Clover, said: “Paul brings with him over two decades of marketing expertise and a wealth of experience across a number of sectors and disciplines. We sought him out for his strong leadership, strategic smarts and impressive track record of building international brands. He’s a great addition to our growing team.”
Despite current economic uncertainties, Glow has made bold moves and a clear statement of intent over the past 12 months with a series of senior hires, including research tech heavyweights Derek Brown (APAC) and Neil Gupta (UK), each assuming Managing Director roles in their respective territories.
Clover said: “Paul’s arrival signals a step change for us as we continue our expansion into the UK and US markets. As our chief marketer, he will be responsible for providing vision, guiding commercial direction and stewarding the Glow brand to new heights. We’re excited to have him on board.”
Commenting on his new appointment, Wells said: “It’s a great time to be in tech – and I’m especially looking forward to working with and learning from such a talented team. Glow has quickly established an enviable reputation as a real disruptor in this space, becoming one of the market research industry’s favourite secret weapons. I relish the challenges of this next phase of global expansion and helping the brand blow its cover.”
Glow was founded in 2013 by former PWC director, Clover, and has since grown to be recognised as a serious contender in the world of research technology, providing real-time access to over 60 million consumers worldwide through its unique, integrated partnership with world-leading consumer panel provider, Dynata.