MEDIA RELEASE: 19 August 2020: Australia has been identified by travellers in China, India, Indonesia, Japan, Singapore, Thailand and the UK as one of their top three travel destinations for when COVID19 restrictions are lifted, according to a new global report.
Unravel Travel: Fear & Possibilities in a Post Coronavirus (COVID-19) World contains research jointly conducted by Southeast Asia’s leading social research agency Blackbox Research, data and insights provider Dynata, and language partner Language Connect. It examines the sentiments, preferences, and expectations of 10,195 people from 17 countries regarding travel in a post-COVID19 world.
While Australia was a commonly preferred travel destination, the survey was less positive for tourism prospects for the U.S and China’s tourism industries, with both topping the list in several of the nations surveyed as destinations they will not be visiting in the near future.
Australians have identified the US, New Zealand and Japan as their top three planned destinations. The report also highlighted that within one year of post lockdown, 52% of Australians would be willing to do long haul trips to distant countries, 62% would commit to short haul trips to neighbouring countries and 93% will be travelling domestically.
James Burge, Dynata’s Managing Director for Asia Pacific, stated:
“Dynata and its clients and partners like Blackbox and Language Connect have been following the changes to consumers’ daily lives due to the global Coronavirus Pandemic. In Australia, COVID19 has affected the way Australians think about many things and leading to shifts in consumer behaviour in almost all sectors. The pandemic’s impact on the travel industry has been particularly significant, driven by the current restrictions but also traveller concerns about safety and infection risks. These changes will be felt for years to come.
“Given that, it’s not surprising to see so many people planning on, and taking, domestic vacations. In a post-COVID19 world, this survey shows that Australia – always a popular travel destination for global travellers – is likely to resume its position as one of the top travel destinations. We appear to be even more popular post-COVID, in relative terms. This may be a result of the comparatively low level of cases in Australia compared to our global peers and the generally proactive way our governments have managed the crisis.
“Rebuilding trust in travel will be a critical step to recovery locally and globally so we will continue tracking consumer expectations closely.”
Other key findings from the research included:
- 94% of Australians believe the tourism industry is important to the national economy.
- 72% believe Australia is well-prepared to re-open their tourism and leisure activities.
- 70% of Australians plan to travel within 6 months following the lifting of restrictions.
- 84% of Australians have a preference for domestic travel over international.
- In order to increase hygiene and safety in the future, 48% of Australians would like touchless lavatories in the future and 45% want no middle seat of flights.
- 1 in 5 globally will look to avoid business travel in the next 12 months.
- Overall, 44% of respondents are still keen to avoid international vacations.
- Australia and Japan emerged as the two most popular destinations for Asian travellers, while Spain is on the top of the list of European travellers.
- Globally, 80% are willing to pay more for safer accommodations, and 74% are open to paying a higher premium for travel insurance in exchange for protection against pandemics.
- 76% of respondents indicated their preferred travel destinations will be countries offering more contactless experiences.
- Two-thirds (66%) prefer to travel in their own vehicles for road trips between cities or countries, compared to travelling on a plane (18%), rented or private-hire car or taxi (9%), and buses and trains (7%).
- Looking at the future of travel, the study indicated that e-boarding passes (44%), touchless lavatories (43%), contactless journeys from airports to hotels (40%), no more middle seats in transportation (36%), and digital health passports (35%) are some of the new ideas which global travellers hope to see implemented in the near future.
About the Survey
Blackbox Research and Dynata carried out an online nationally representative survey of n=10,195 across 17 countries, aged between 25 to 65. Stratified random sampling was applied across key demographic and geographic variables to ensure representative coverage. The survey was conducted in June 2020.
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