MEDIA RELEASE: 31 August 2020: Potentiate, a global market research agency with a specific focus on human experience, and MirrorWave, a New Zealand-based company specialising in longitudinal relationship analytics, are excited to announce their partnership to bring even more fresh thinking to the global marketing and market research industry.
The collaboration provides Potentiate with a unique and proven longitudinal system, a highly respected and widely embraced method in the sciences that is much needed in today’s business world.
Peter Harris, CEO for Potentiate says, “We’re so excited about adding MirrorWave to our suite of services. The power it provides in following customers, employees and partners over time means that companies can create stronger and deeper relationships, leading to greater loyalty and advocacy”.
Director and co-founder of MirrorWave, Reg Price, goes on to say, “Potentiate has a well-deserved reputation for constantly innovating for its clients. We’re delighted they saw the potential for working together – to bring MirrorWave’s specialised longitudinal system, which maps out relationships and experiences over time, to their global network.”
Across the programs they have run for clients around the world, MirrorWave has, on average, halved the number of dissatisfied participants and increased by 2.3x the number of those who are highly satisfied.
It’s a great opportunity for Potentiate to do even more to help clients to understand their customers and employees as humans.