23 September 2020: The Daily Research News Online site, MrWeb, reports, that…”Customer insights firm Vision Critical has changed its name to Alida, and aims to disrupt the global customer experience (CX) industry, taking on the likes of Qualtrics and Medallia.
The firm says its new brand name and visual identity ‘showcase its ongoing dedication to helping brands create meaningful customer relationships’; with the name itself meaning ‘verity, truth, reality and actuality’ and evoking ‘a sense of strength, humanity and empathy’.”
For the full article go to MrWeb
