Research News Live

Derham Insights Research releases new insights monitor

MEDIA RELEASE: 7 October 2020: The Australian company Derham Insights Research has just released its new Five Key Customer Insights Monitor.

This Monitor is a quick, targeted and cost-effective measure of customers’ attitudes and intentions towards a client’s business overall or to individual brands within the business.

The Five Key Customer Insights Monitor can be used as an overall business measure or can be used with specific groups of customers to identify their particular attitudes and drivers. Groups can be demographic, geographic, psychographic or of specific product users, as the client needs and as their database allows.

The motivation and intent insights identified can further strengthen the client’s marketing generally or, if undertaken with specific groups, can strengthen campaigns directed to those specific customer segments.

The Five Key Customer Insights can be drawn from the client’s own customers only or can be expanded to include an Australia-wide sample. This option allows clients to compare insights into their customers’ motivations with those of the broader market, and so identifying additional business opportunity.

The Five Key Customer Insights are revealed via a short, sharp online survey, quickly reported.

Website: Derham Insights Research

mm
About The Research Society 662 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 100 company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.