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Fiona Blades joins ESOMAR’s Content Advisory Board for transformation and trust

MEDIA RELEASE: February 22 2021: Fiona Blades, Founder of MESH Experience, the award-winning global data, insight and analytics company, has been invited to join ESOMAR’s content advisory board for transformation and trust.

Transformation and Trust is the first event of ESOMAR’s 2021 Online Flagship Series taking place in March 2021.  Fiona will join the content advisory board along with other esteemed industry leaders to curate and review content before the event and then as a co-host of one of the episodes in the event.

  • Fiona Blades, Chief Experience Officer, MESH Experience, UK
  • Omar G. Aragon, Digital Marketing Capabilities Director LATAM, PepsiCo, Mexico
  • Diego Casaravilla, CEO & Founder, Fine Research, Argentina
  • Maya Kantak, Consumer Insight Manager, Disney Parks, Experiences, and Products, USA
  • Gigi Leung, Head of Strategic Insights & Analytics for Japan, Johnson & Johnson Vision, Japan
  • Jen Liu, Managing Partner, Answer Global Market Research, Taiwan

Since 1947, ESOMAR has aimed to promote the value of data, research, and insights in effective decision-making. ESOMAR facilitates an on-going dialogue with its members and community through the promotion of a comprehensive programme of industry-specific and thematic conferences, publications and best practice guidelines.

Trust is a topic that MESH Experience is passionate about and the agency has run several studies investigating trust in the financial services sector, unpicking the experiences that build or destroy trust. The studies revealed that positive experiences can help lift trust and Owned media is the bedrock of building trust.  Earned media can be a minefield and so needs owned and earned media to counter negative news whereas Paid media offers more opportunities to build trust plus can support earned media in times of crisis.

MESH Experience Founder and President, Fiona Blades, commented, “I am very honoured to be invited to join this advisory board.  The world of research and insight is changing rapidly so having high calibre content to help us all stay abreast of key business topics is vital.”

MESH Experience’s unique approach aims to help clients see the world through the customer’s eyes. The company collects and analyses data in real-time across the full spectrum of what people experience about a brand – all paid, owned, and earned touchpoints – allowing brands and campaigns to be set in their proper context.

Website: MESH Experience

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The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.