MEDIA RELEASE: March 22 2021: Potentiate, a global Human Experience (‘HX’) company, is delighted to announce the appointment of leading research practitioner Melissa DeVincentis as Head of Research for Potentiate Australia.
Mel thrives on navigating clients through stage and gate processes efficiently and strategically and has a rigorous customer-centric focus on innovation.
Mel’s research and cross-category expertise is extensive, including 15 years designing, facilitating, interpreting and leading the delivery of quantitative, qualitative and sensory research for a wide variety of leading brands.
Jo O’Connor, Managing Director for Potentiate Australia says “Mel is a perfect fit for Potentiate and our commitment to research innovation that creates real business impact and value for our clients. Mel’s expertise, enthusiasm for leadership and relentless focus on producing meaningful insight, will be a huge asset as we strengthen our research credentials”.
Mel adds, “I have a passionate curiosity about human behaviour and how these insights are incorporated into products, brands and experiences for commercial impact. I’m equally as passionate about empowering people to reach their full potential – as individuals, and united as a focused, driven and enthusiastic team”.
Mel is based in Melbourne and will work closely with the teams across Sydney, Melbourne and Brisbane as well as our Chief Research Officer, Ray Poynter based in the UK.