Research News Live

Alida Earns 2021 Great Place to Work® Certification

MEDIA RELEASE: May 6 2021: Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that it has been awarded with the Great Place to Work® certification after an independent analysis conducted by Great Place to Work® Institute Canada. Through direct and anonymous feedback, 93% of employees stated that they trust the people they work for, have pride in the work they do, and enjoy the people with whom they work.

The Great Place to Work Trust Index© measures the level of trust in the workplace by focusing on 5 key dimensions: Credibility, Respect, Fairness, Pride and Camaraderie. With a high average score of 90% across all levels of trust, Alida is proud to celebrate and define its core corporate values — Bold, Empathetic, Curious and Authentic — as its ‘North Star’, guiding the beliefs and philosophies that drive the business forward.

“It’s an honour to be recognized as a great place to work by our own employees,” said Ross Wainwright, CEO of Alida. “At Alida, our focus on fostering a strong company culture has had a huge impact on our growing success. I am grateful to have such a dedicated and passionate employee base who continuously innovate and create meaningful relationships with our customers, partners, and with each other.”

Alida is committed to actively supporting its employees through an engaging and collaborative workplace environment and leads initiatives such as onboarding and buddy programs, diversity & inclusion initiatives, employee recognition and awards, training and development programs, hackathons and innovation competitions, health & wellness programs, flexible benefit plans, and much more. 

“A great workplace is about the level of trust that employees experience in their leaders, the level of pride they have in their jobs, and the extent to which they enjoy their colleagues,” said Nancy Fonseca, Senior Vice President of Great Place to Work® Canada. “Our data shows that great workplaces benefit from stronger financial performance, reduced turnover, and better customer satisfaction from their peers. What’s more, work environments with trust at the foundation are ripe for innovation, agility, resilience and efficiency.”

With a rich heritage and a start-up mentality, Alida is looking for people with a fresh perspective, a collaborative mindset, and a sense of relentless curiosity. Find Alida’s open roles at

Website: Alida

About The Research Society 1079 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.