Research News Live

A Season of growth: Beyond the Narrative turns one!

MEDIA RELEASE: May 17 2021: Charging through a global pandemic with no signs of slowing down, Beyond the Narrative have recently celebrated their first birthday in business.

As the agency goes from strength to strength there have been dramatic shifts in culture on a local and global scale, demonstrating that it is an excellent time for brands to review their strategic direction and focus on uncovering deeper consumer insights to accelerate growth.

A renewable energy provider, pet care products, cosmetics company and frozen food manufacturer are among the first brands that have joined in on Beyond the Narrative’s journey, and as a result their team is growing at a rapid pace.

Claire Timmons joined in April 2021, bringing with her broad experience in curating integrated marketing campaigns across several industry sectors. Her portfolio spans online and digital execution, PR, advertising, brand sponsorship and events.

Brands are aspirational and rely heavily on emotional connections. As marketers we need to understand that the decision-making process is much more complex than consumers immediate rational responses. More importantly brands cannot win on rational responses alone. I’m excited at the opportunity to unlock growth opportunities for businesses in a positively impactful way for humanity, as well as drive stronger experiences and brand engagement on a global scale.” Claire Timmons, Consultant at Beyond the Narrative

It is an exciting time to be a part of the cultural insights and trend forecasting industry. Brands are a cultural anchor that provide certainty in a fast-paced and uncertain world. They drive connection and identity for people and society. In a time when traditional guiding structures have lost trust – brands have become the beacon for our collective moral compass. And the younger generations of consumers are looking to them to make positive social impacts. Beyond the Narrative have tapped into the social consciousness of millennials and generation Z, as well as remaining in touch with boomers and generation X.

Website: Beyond the Narrative

About The Research Society 1084 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.