Research News Live

IAB Australia appoints Ipsos as preferred supplier

MEDIA RELEASE: August 31 2021:  IAB Australia has appointed Ipsos as the industry’s exclusive and preferred supplier for the planning, buying, and reporting of digital audience measurement data in Australia.  The appointment is for a three-year term commencing in Q2 2022 with the launch of Ipsos iris. 

Locally Ipsos iris will be built from the ground up in collaboration with IAB Australia to meet the needs of the Australian market.  Ipsos iris will allow media owners to reassert their value proposition and prove greater differentiation and provide agencies and advertisers a trusted independent foundation to make evidence-based media decisions. 

Fully privacy compliant and cross-media ready at launch, Ipsos iris will continue to evolve with a roadmap of enhancements over 2022. It will also be adaptable to changing requirements as the industry develops in future years. 

Read the full release here.

Website: Ipsos

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