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MRS releases annual review 2021

The Market Research Society (MRS) have released their annual review 2021. The review includes new research findings on the state of the industry, and an analysis of why standards matter now more than ever.

MRS Chief Executive, Jane Frost CBE, states “It’s only natural that one draws a deep breath before looking back on a year like 2020.

As with all tumultuous periods in history, we can already see what wasn’t apparent then: the emergence of something new and – in some areas – better than what existed before. While it’s too soon to draw too many conclusions, I am certain that not only did the research sector respond admirably to the challenges, but we were active in finding solutions, adapting to the unknown, and ultimately redefining our value to business and society.”

Read Jane’s full statement here.

Download the MRS Annual Review 2020-21

Website: MRS

The MRS is a partner organisation with the Research Society

About The Research Society 1094 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.