Research News Live

Mark Buckman appointed independent chairman of OzTAM

MEDIA RELEASE: October 7 2021: OzTAM today announces Mark Buckman’s appointment as independent chairman, effective November 1st.

Mr Buckman has more than 30 years’ experience in marketing, advertising and business transformation, helping to shape some of the world’s leading brands.

He also brings strong corporate governance and strategic acumen to OzTAM through executive, advisory and board roles including Accenture Interactive, Foxtel, Telstra and a range of not-for-profit organisations.

OzTAM CEO Doug Peiffer welcomed Mr Buckman on behalf of OzTAM’s board and management team, commenting: “Mark is an experienced executive who understands both the client side of our business and the media and advertising industry’s complex dynamic.

“He offers fresh insight and a wealth of board advisory and directorship expertise as OzTAM progressively evolves its all-screen, cross-platform measurement and reporting service, and will support our mission to provide independent, robust, transparent and credible data that reflects actual Australian viewing behaviour and meets client needs.”

Mr Buckman said: “OzTAM is internationally recognised for its world-leading audience measurement capabilities, delivering a complex, highly technical service deserving of industry currency status.

“I’m looking forward to working with OzTAM’s leadership team and my board colleagues as OzTAM navigates a period of dynamic industry change.”

Mr Buckman succeeds Richard Herring, OzTAM non-executive chairman since 2017, who steps down with the thanks of OzTAM’s shareholders – the Seven, Nine and 10 networks.

The shareholders commented: “We appreciate Richard’s counsel during an intense period that saw the number of OzTAM panel homes increase by 50 per cent; the introduction of live, demographic and co-viewing data to OzTAM’s daily Video Player Reporting service; streaming TV meters installed in 2,500+ OzTAM panel homes; and the launch of Virtual Australia (‘VOZ’), the foundation of Australia’s new Total TV reporting standard. We thank Richard for his guidance and wish him continued future success.”

In addition to Mr Buckman’s extensive industry experience, he holds an MBA from Macquarie Graduate School of Management and Northwestern University Kellogg School of Management’s Digital Marketing Strategy program, and is a Member of the Australian Institute of Company Directors.

Website: OzTam

mm
About The Research Society 944 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.