MEDIA RELEASE: October 6 2021: Dipolar, the Sydney, Australia based software house behind web survey software platform Web Survey Creator, has announced that its insights platform Web Creator Suite has just been relaunched as Qualzy.
“We’ve had the platform for a few years now, and we are proud of how powerful it has become. The last year has seen the platform transform with a huge refresh and we’ve decided this was a great time to give it a fresh face too” said Founder Julian Cole. “Qualzy emphasises the Quality Insights that our platform provides and is also just a bit of a fun name too.”
Qualzy is a powerful cloud-based research platform that promotes high levels of engagement and provides quality insights building Discussions, Product Testing, Brand Mapping, Ideation and Video Studies (Qualzy Essentials), Online Focus Groups (Qualzy Focus), and long-term Communities (Qualzy Connect).
Qualzy features over 15 research activities, allowing deep insights to be collected through text, images, video and other creative tasks like heat maps and mood boards. These activities can be used across different project types in a tightly integrated platform that features intuitive project creation tools, a real-time engagement management portal, and a comprehensive analysis engine; it is the market research tool that you have always needed.
The “social media style” interface is immediately familiar to participants and highly engaging. They can participate on any device including desktops, laptops, tablets and phones, and can switch between them at any time throughout a project.
Qualzy has already gathered insights for brands including Cadbury, the BBC, BoConcept, Philips, Coca-Cola, Estee Lauder, University of London, Barclays and many more.
Dipolar was founded in 1998 and is still held in by its founders.
Dipolar has offices in Sydney, the United Kingdom and the United States.