Research News Live

Pureprofile launches Audience Intelligence platform

MEDIA RELEASE: October 12 2021: Pureprofile Limited (ASX: PPL) has today announced the rollout of its Audience Intelligence product to the retail and fast food industries. Harnessing the power of research technology to provide rapid insights on consumer behaviour, Audience Intelligence gives retailers and restaurateurs unrivalled access to market analysis and competitor spending trends in real-time.

Based on first-party transactional data not available anywhere else in the market, Audience Intelligence will empower users to examine demographic and geographical data faster than ever before. The technology has already made waves in Australia’s food delivery industry.

In a highly competitive and changeable market, it is crucial for marketers to continuously locate and understand the spending trends of consumer groups across multiple product categories. Marketers who leverage the power of consumer trend data instantly have a competitive advantage in reaching their audience and expanding market share.

 Audience Intelligence enables businesses to have a greater understanding of how they are performing compared to competitors by providing insights on brand performance, demographic breakdowns of consumers, trends across time, and transactions by location. The platform’s fully integrated Report Builder tool also allows users to extract custom and customisable reports that can rapidly address specific business pain points and questions. Within seconds, a retailer would be able to create a report that geographically breaks down sales from the launch day of a new product or a special promotion. This report could then be used as a basis of a variety of decisions, such as the immediate increase of social media advertising budget in a state with low sales.

Pureprofile CEO, Martin Filz commented: “We are delighted to bring Audience Intelligence to the retail and fast food markets as it responds to industry changes due to the impact of COVID-19. We are in the midst of an online retail boom and a huge upsurge in delivery and takeaway of fast food. It is more important than ever for these sectors to have a complete understanding of their respective markets. Changes are happening far more rapidly than they once did, and Audience Intelligence is ensuring that businesses aren’t left behind.”

Audience Intelligence’s roll out to the retail and fast food sectors comes as the platform was recognised as an ABA100 Winner of The Australian Business Award for SaaS Innovation in 2021, beating out thousands of other entries. The award recognises SaaS products that provide innovative solutions for business and market needs.

The Audience Intelligence team has also grown this month thanks to the appointment of Sauli Happonen who joined the Pureprofile team as Senior Account Director – Platform. With close to 20 years of experience in market research, marketing and media, Sauli has worked for businesses including Roy Morgan and Nielsen and will work across multiple Pureprofile products, including the Audience Intelligence platform.

Website: Pureprofile

About The Research Society 1094 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.