MEDIA RELEASE: November 10 2021: PureSpectrum has been named Marketing Research Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards. Being one of 220 submissions, PureSpectrum is honored to be recognised for our industry-leading data quality. When asked why our submission rose above the others, one judge said, “The core of strong consumer insights is sample integrity. The system described in this entry takes sample integrity and quality to the next level.”
PureSpectrum was built on the ethos of making researchers’ jobs easier. Our customers are always at the forefront of our minds as we continue to push the industry’s data quality standards forward. As the newly named Supplier of the Year, we look forward to introducing the PureSpectrum platform to more industries thus enabling research to make life easier for everyone.
Some of the PureSpectrum team celebrated the win with champagne outside of our Los Angeles Headquarters and exchanged virtual high-fives with team members across the globe. Michael McCrary shared, “I’ve always said that PureSpectrum’s success stems from our talent density and industry-leading quality. This win is a testament to the hard work and dedication of the industry’s best and brightest team.”
In 2020, PureSpectrum was named one of the top three suppliers and we are thrilled to receive this year’s recognition. We applaud our fellow nominees and all the rest of this year’s winners. Thank you to Quirk’s and the Marketing Research and Insight Excellence Awards judges for the auspicious recognition.
PureSpectrum’s Commitment to Data Quality
PureScore™ is PureSpectrum’s predictive quality rating system built on respondent behavior, device fingerprinting, and 18 billion data points a year, improves quality, and maximizes feasibility by measuring at the respondent level. The model works by finding patterns among behavior including screening consistency, completion rate, and group behavior based on demography. Learn More