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Fifth Dimension wins three 2021 Forsta AIR awards

MEDIA RELEASE: December 24 2021: Global strategic research and consulting firm, Fifth Dimension, has been awarded three 2021 Forsta AIR (Achievement in Insight and Research) awards. The awards recognise those creatively breaking new ground in market research and driving the future of the global insights industry.

  • Judges Choice Award, Project and Innovation category
  • Agency Of The Year
  • Market Research (MR) Professional Of The Year

The awards firmly demonstrate Fifth Dimension Consulting’s dedication and success in delivering outstanding strategic advisory, market research and insight practices.

Fifth Dimension Consulting is a highly respected and globally focused industry-leading strategic research and consulting agency that has amassed a distinguished portfolio of well-known clients including: Westpac, Coles, HCF, Telstra, Foxtel, Colgate and the Commonwealth Bank.

Now in their fourth year, the prestigious AIR Awards celebrate Forsta clients committed to driving business success by unlocking powerful insights. Receiving three Forsta AIR awards including the highly prestigious Judges Choice award for the Project and Innovation category, not only recognises Fifth Dimension’s industry-leading thinking, it also acknowledges the firm’s ability to break down the barriers and transform complex data into actionable insights that enables their clients to fuel action.

“The team and I are delighted that Fifth Dimension has been recognised for our hard work, commitment and success in driving innovation across the industry,” Fifth Dimension founder and CEO, Lyndall Spooner said.

“To receive the prestigious Judges Choice award in the Project and Innovation category is an extra special moment for us and I know everyone across our entire organisation is really proud of our efforts, energy, focus and determination to make a difference in the lives of our clients and their customers.  So to be acknowledged and rewarded for this, is brilliant!

“We are also incredibly proud of Abhishek Jayant (AJ) who won the MR Professional of The Year award. AJ has been with us for three years and has just been promoted to Director of Technology and Operations. His knowledge and experience has been pivotal in Fifth Dimension delivering several market-leading innovations. In his new role he will be focussing on continuing to growing the operations team and the range of technology specialist skills within the business to further our innovation capabilities.”

Widely respected, Spooner has over 25 years of experience in consulting and research services and is considered an expert in the field of strategy, research and customer experience (CX).

The Forsta AIR Awards are highly respected and recognise innovation and excellence in market research and insight practices. Open exclusively to Forsta clients, the AIR Awards provide an opportunity for market research agencies and enterprise insight teams to showcase their success by demonstrating their commitment to delivering insight that drives business performance. Utilising a thorough and transparent judging process, the Forsta Awards dig even deeper in helping to differentiate the very best leaders, teams, strategies and innovations.

Fifth Dimension received three awards including: 

  • The Judges Choice Award in the AIR Project and Innovation category, which celebrates an individual project undertaken for a client that demonstrated exceptional application of methodology, true innovation or that yielded results that have had a significant impact on the client,
  • AIR Agency Of The Year.  This award recognises agencies that are providing exceptional guidance and value to clients, driving the future of the MR market by designing and implementing new approaches, or are breaking new ground in the merging of Market Research, insight and Voice of the Customer; and
  • MR Professional Of The Year.  This category identifies MR professionals at any stage in their career who are having an impact not only on their business but on the industry as a whole – either by driving new thinking, taking new approaches, or harnessing new technologies.

Fifth Dimension earned its Forsta AIR awards for its ability to explore white space opportunities to drive the development of innovative, technology-driven value-added services and unique customer experiences and deliver transformative solutions to enhance customer service experiences.  

“It is in our nature to push boundaries and innovate and this has been demonstrated across much of our work over the past year while helping organisations to continue to evolve their critical thinking and reimagine how they drive growth through cutting edge, responsive and inclusive customer experiences while navigating the challenges of a pandemic,” Spooner said.

“We are proud and we are excited and looking forward to all of the exciting initiatives we have on our plate for 2022 and beyond.”

Website: Fifth Dimension

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