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Nielsen’s new white paper “Take command of your brand”

MEDIA RELEASE: January 2022: Nielsen have released their latest report on “the importance of a balanced marketing strategy and the benefits that both short- and long-term initiatives deliver, including;

  • The unsung importance of awareness and consideration
  • Traditional sources of brand equity are eroding and the time to rebalance
  • The right message + channel mix is critical for growth
  • Key takeaways for marketers

The Brand Resonance white paper can be found here.

website: Nielsen

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