MEDIA RELEASE: January 26 2022: MESH Experience, the award-winning global data, analytics and insight company, has recently hired Martin Daniel to lead data quality management. The company is on a steep growth curve having won several large client projects for its Real-time Experience Tracking (RET) approach.
Data quality is essential to the delivery of RET projects as each study consists of a pre-survey, diary and post-survey to capture all the experiences people have with brands in a particular category.
MESH has been helping clients join together disparate data sets to provide a holistic data ecosystem that can be used to make agile business decisions. MESH has also been revitalising the way it shares and displays data with its clients through state-of-the-art dynamic dashboards.
The arrival of Martin will help maintain momentum for these important initiatives. Martin has a long track record at Euromonitor where he shaped the data quality function culminating in his final role as a Lead Business Analyst.
Martin Daniel said, “I’m thrilled to be a part of MESH Experience – the RET approach is unique and requires best in class data quality management – I’m looking forward to getting my teeth stuck into this rich and vital data set!”
MESH Experience Founder and CEO, Fiona Blades, commented, “I’m delighted Martin has joined us – as the world of data gets more fragmented, Martin’s wealth of data expertise will help us and our clients to navigate through this complexity.”
MESH Experience is a data, analytics and insight consultancy working with Fortune 500 companies like Delta Air Lines and LG Electronics. The company focuses on measuring experiences to help forward-thinking organizations to make better marcoms, CX and path to purchase investment decisions through understanding the whole customer experience. MESH Experience’s unique Real-time Experience Tracking (RET) aims to help clients see the world through the customers’ eyes. The company collects and analyses data in real-time across the full spectrum of what people experience about a brand – all paid, owned, and earned touchpoints – allowing brands and campaigns to be set in their proper context.
Website: MESH Experience