MEDIA RELEASE: February 14 2022: Voxpopme has unveiled new video analysis solutions to help marketing, product, and insights leaders make decisions quickly and accurately. Built into Voxpopme’s video survey software, the latest analysis tools allow users to pair the platform’s automated analytics with human intelligence, making it easier to find and report insights from video feedback.
The new analysis solutions on the Voxpopme platform include:
- Theme Builder: Theme Builder gives you complete control of video analysis by enabling you to create custom themes for video feedback you capture in Voxpopme. You combine your knowledge of customers with automated analytics by categorizing video feedback with custom themes alongside the platform’s automated themes. Hence, you decide how your qualitative findings are grouped in Voxpopme.
- Enhanced Filters: Enhanced filters help you find insight from video faster. Video surveys often capture hundreds of video responses, so Voxpopme’s latest Filters upgrade is designed to help you sift through video data faster. It enables videos to be filtered based on unique response data like automated and custom themes. And by layering in Voxpopme’s existing data filters like questions asked and target demographics, you can dig even deeper into any theme with any sub-audience.
Voxpopme CEO Dave Carruthers commented: “I’m excited to share two new video analysis tools with business leaders today. Multi-market, multi-question video surveys are commonplace in marketing, product, and insights departments worldwide, giving execs huge volumes of video data. But to be valuable, video feedback needs to be digestible. Our engineering team has once again delivered features that speed up the video analysis process while giving an added layer of control to executives that are looking to understand customers better.”
Theme Builder and Intelligent Filters will be available to use on new and existing Voxpopme video surveys. Click here to find out more about Voxpopme’s new qualitative analysis tools.