MEDIA RELEASE: March 30 2022: Dana DiGregorio, Global MD of MESH Experience, the award-winning global data, analytics and insight company, has recently been selected for the Marketing Academy’s coveted US 2022 Scholarship program.
The selection process saw leaders from the client-side, brands, media owners and agencies compete via a 3-stage selection process for just 30 places. The Program is free but highly selective and is designed to utilise the collective knowledge of the industry to develop the Scholars’ skills and prepare them for their journey towards senior and board-level business leaders.
Now entering its 4th year in the US, The Marketing Academy has over 800 Alumni globally, frequently describing the Program as ‘transformational’ and ‘life changing’. The US program is funded in 2022 by long term partners Salesforce, The Wall Street Journal, Mars Wrigley and KFC.
Market research industry surveys consistently show feedback from clients that insights from their suppliers are often not as strong as they could be. One of the key barriers to making insights actionable is a poor understanding of marketing. A key selling point of MESH Experience is being able to take insights into strategy and tactics – making insights actionable. The company adopt a variety of ways to enhance this capability, using in-house training or hiring people from a marketing or agency background. The Marketing Academy scholarship adds another string to their bow in the quest to provide the very best insight solutions for their clients.
MESH Experience Founder and CEO, Fiona Blades, commented, “I’m very proud to see Dana being selected for this scholarship. The Marketing Academy is instrumental in raising the calibre of practitioners in the marketing and research industry. Dana is an amazing mentor and will share her knowledge from this great opportunity across our teams so that our clients will benefit from our enhanced insights and solutions.”
The Marketing Academy Founder & Global CEO, Sherilyn Shackell, said: “We are humbled to see so many companies in the US nominating their talent for our programs, and it’s gratifying to witness organizations in marketing, media & advertising demonstrate how much they value their talent by enabling them to invest their time to develop their leadership capability in this way. We can’t wait to begin working with this fantastic Scholarship cohort and look forward to seeing the class develop and grow together.”
About The Marketing Academy
Founded in the UK in February 2010, in Australia in 2014 and USA in 2018, The Marketing Academy is a non-profit and largely voluntary organisation that develops leadership capability in talented marketers within the Marketing, Media, Advertising and Communications sectors. The Marketing Academy’s core programs, whilst highly selective, are provided completely free of charge. The U.S Scholarship: The Marketing Academy Scholarship Program is for emerging marketing & advertising talent. Current sponsors include; Salesforce, Mars Wrigley, KFC and The Wall Street Journal.