Auckland, New Zealand – 17 June 2019 – Infotools, a global leader in market research analysis solutions, announces that Keri Vermaak has been named as Regional Engagement Director, based in Atlanta, Georgia. Vermaak, who previously […]
June 17, 2019—There are numerous steadfast rules for media and marketing, long held by the industry as a matter of common sense. Mindshare’s NeuroLab is here to bust them. By challenging long-held marketer assumptions around […]
USA: As discussed in a recent Congressional hearing, “the trickle-down impact of an inaccurate 2020 Census would restrain or ruin American businesses for a whole decade.” The Joint Economic Committee convened a hearing focused on “The […]
UK – Researchers have a responsibility to challenge clients in making sure research is as inclusive as possible, according to speakers at the inaugural #MRSpride event held by the Market Research Society. Conducting inclusive research […]
NEW ASKi-Data CX Snapshot text analytics software provides marketers and advertisers same-day actionable insights from verbatim comments June 17, 2019 – Ascribe, a global verbatim analysis software company, and ASKi-Data, a market and social researching […]
A recent report from Nielsen’s, Millennials on Millennials report, shows that video games are no longer child’s play. Here is taste of the report. Much has been written about how Millennials are finding their footing in […]
12 June 2019: Gillian O’Sullivan, CEO The Leading Edge, today announced the appointment of Erin Beggs as Director, Brand and Innovation. Ms Beggs was most recently Director of Advanced Qualitative Research at Ipsos Australia, responsible […]
Event report: Glennys Marsdon reports on a lively debate at the 2018 WA State Conference. How can the market research and advertising industries work better together? It seemed like a simple question. Little did we […]
The Canadian Research Insights Council (CRIC) released a statement to members this week outlining the implication of the Government of Canada’s Election Modernization Act which comes into play on June 30th 2019. The Elections Modernization Act, adopted […]
7 June 2019: The Association of Market and Social Research Organisations (AMSRO) today announced the draft Terms of Reference for its Inquiry into the Performance of the Opinion Polls at the 2019 Australian Federal Election […]
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