On Wednesday 1st April we had our inaugural Zoom catch up with members to connect, support and identify ways we can navigate these difficult times together. Hosted by our PD Chair Sue York, we outlined […]
TKW Research As COVID-19 sweeps across the globe at rapid pace, our healthcare professionals are on the front line, having to quickly adapt how they work amidst the deadly virus. And while most Australians are bunkering […]
Research pathways merge as evolution meets evolution, writes Jason Mallia. Until now, much of the debate about the disciplines of market research and customer experience has focused on their differences. An element of snobbery about […]
At a time when F2F research has become unviable, telephone research is once again proving its worth. CATI researchers are reporting improved response levels over recent weeks, as bored and housebound respondents welcome any distraction. […]
The webinar is now available for all members to view in the members centre of the AMSRS webinar. You can have direct access to the webinar by clicking the picture below. Please note that you […]
The AMSRS 2020 National Conference which was to be held on Thursday 6th and Friday 7th of August 2020 at the Crown Conference Centre has sadly had to be postponed until May 2021 due to COVID-19. We had lined up a […]
Like a lot of service businesses we had our own moving chess game with two face to face courses that were to go ahead at the Novotel Central this week. The fundamentals courses (Qual & […]
Keep up to date on industry information relating to the Coronavirus at our dedicated AMSRS information page https://www.amsrs.com.au/about/coronavirus-covid-19-plan
Customer Experience measurement needs to move beyond pain point removal to emotional delight, argues House of Brand CEO Peter Drinkwater. In an era where customer experience and marketing need to increasingly work together, and amid […]
Christophe Vergult and Matthew Jorgenson reveal what cows have to do with Volkswagen. When it comes to customer experience practices, many companies have a mature process in place to measure touchpoints on an ongoing basis, […]
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