The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research.

Navigating an Amazon world in Australia

July 20, 2018 0

With the launch of Amazon into the Australian market last year, Lightspeed collaborated with local client Retail Doctor Group, a retail consultancy, to explore the opinions of both consumers and retailers before and after launch. With […]

A course correction for Conjoint Analysis

July 17, 2018 0

An Exploration on the Inclusion of Mobile Audiences and Its Impact on Insights For several months, I’ve been part of an effort spearheaded by GRBN to address the participant experience – to ensure that not only is […]

Brand loyalty is being eroded by price sensitivity

July 9, 2018 0

Salmat’s 2018 Marketing Report finds that to maintain brand loyalty, marketers must focus on price New research from Australian marketing services company Salmat, has revealed that 40 per cent of Australian consumers don’t consider brands […]

EphMRA becomes the first GRBN Associate Member

July 5, 2018 0

NEW YORK – July 3rd 2018 – The Global Research Business Network (GRBN) and EphMRA, the global association of pharmaceutical and healthcare researchers and insights professionals, today announce that EphMRA has joined the Global Research Business Network as the […]

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