Has MR got its head in the cloud?
You would have to have been living under a rock to not have noticed that there has been a kind of data revolution going on all around us. Business and government are moving to the […]
Articles by Supersearcher IRG Blog
Innovative thinking, not innovation is the key to success
We’ve all heard the saying “innovate or die”. It is no doubt true that in a constantly changing world, the ability to adapt to changing needs, competitor activities and market situations is absolutely key to both the […]
Time to reflect on our assumptions
Down time – particularly that of a relaxing summer break – can allow for reflections on the year just past. On its highs, on its what could have been, on the assumptions that were made. […]
5 Key Strategies to Future Proof Your Business
Are you thinking about the future? 5 Key strategies to future proof your business. Adapting to a changing landscape is a core survival skill for businesses, large and small. Some businesses successfully manage this as part […]
To measure or not to measure
We often feel we need to assign value to something, to be sure we know if it has merit or worth. The field of evaluation is embedded in processes of measurement, be that qualitative or […]
Data Saturation – numbers left out in the rain, or something else?
Data saturation is a term used in research to indicate that no new information is expected to be added that will enhance or change the findings of a study. Data saturation is important to achieve. […]
Quant Can Measure Your Brand – Only Qual Can Tell You How Build It
Quantitative Research can tell you how Your Brand is doing (e.g. awareness, use, advocacy and intentions), but only Qualitative Research can tell you what to do with Your Brand. Quantitative Research can tell you if […]
How compelling research helps Sensis demonstrate its expertise and build reputation in the media
A key goal of Sensis is to connect Australian consumers with businesses, especially small and medium businesses (SMBs) and government via its various products and digital services. An enabling factor is having a positive reputation […]
Power of Choice
“Things do not happen. Things are made to happen.” John F. Kennedy Professionals marketing products are always striving to change the marketing mix to optimise sales, revenue and most importantly profit. This is all based […]
The thorny business around Marketing Mix Modelling
In the Australian supermarket sector, the market is dominated by Woolworths and Coles. Woolworths is the market leader although its share is declining at the expense of Coles. Also, Aldi market share is growing strongly […]