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About Supersearcher IRG Blog
Supersearcher IRG Blog is an initiative of AMSRS Independent Researchers Group members. In this column you'll be able to find articles related to business of independent market researchers who are working as consultants or freelancers.

Has MR got its head in the cloud?

February 28, 2017 0

You would have to have been living under a rock to not have  noticed that there has been a kind of data revolution going on all around us. Business and government are moving to the […]

Time to reflect on our assumptions

February 1, 2017 0

Down time – particularly that of a relaxing summer break – can allow for reflections on the year just past.  On its highs, on its what could have been, on the assumptions that were made. […]

5 Key Strategies to Future Proof Your Business

January 17, 2017 0

Are you thinking about the future? 5 Key strategies to future proof your business. Adapting to a changing landscape is a core survival skill for businesses, large and small. Some businesses successfully manage this as part […]

To measure or not to measure

January 17, 2017 0

We often feel we need to assign value to something, to be sure we know if it has merit or worth. The field of evaluation is embedded in processes of measurement, be that qualitative or […]

Power of Choice

November 16, 2016 0

“Things do not happen. Things are made to happen.” John F. Kennedy Professionals marketing products are always striving to change the marketing mix to optimise sales, revenue and most importantly profit.  This is all based […]

The thorny business around Marketing Mix Modelling

October 25, 2016 0

In the Australian supermarket sector, the market is dominated by Woolworths and Coles.  Woolworths is the market leader although its share is declining at the expense of Coles.  Also, Aldi market share is growing strongly […]

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