Research News Live

Deloitte, SAP and Qualtrics in Personalization Deal

March 11, 2019 0

Management consultancy Deloitte Digital has announced a partnership with business software giant SAP and experience management solutions firm Qualtrics, to provide personalized customer and employee experiences at scale. The partners will use the Qualtrics Experience […]

DBM and emma Team Up Down Under

March 5, 2019 0

March 4 2019 In Australia, financial data specialist DBM Consultants has partnered with ad currency initiative emma (Enhanced Media Metrics Australia) to create a product combining the financial attitudes, intentions and actual behaviours of consumers […]

Vale Joe McDonald

February 26, 2019 0

We are sad to advise that Joe McDonald, Founder and Managing Director of Market Metrics, passed away peacefully on Friday 15th February 2019.  In honour of Joe’s memory there will be a service on Thursday, […]

Nielsen and NPD in Quest for the ‘Omnishopper’

February 26, 2019 0

Nielsen has joined the NPD Group in a new alliance which aims to ‘reimagine the future of omnishopper measurement’. The partners are building a ‘large-scale, comprehensive’ consumer panel bringing together Nielsen’s CPG measurement and NPD’s […]

Nielsen Rolls Out Smartstore Analytics Tool in HK

February 25, 2019 0

Nielsen has rolled out its Smartstore virtual reality (VR) tool in Hong Kong, to help retailers measure and optimise concepts based on how target shoppers react, in any store format. Smartstore was designed to evaluate […]

Reimagine Founders Given Dynata Lead Roles Post-Sale

February 25, 2019 0

Hugh Davis and Keith Price, the founders of consumer insights and marketing services umbrella group Reimagine Holdings, are to assume executive leadership positions at Dynata, following its acquisition of their firm. The two Greenfield Online […]

Former Cadreon Boss Joins Annalect as ANZ CEO

February 20, 2019 0

Darren Stein, the former CEO of IPG’s digital marketing services platform Cadreon, has been named Australia and New Zealand CEO of Omnicom’s analytics and technology division Annalect. He will join on 1 May 2019. Annalect brings […]

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