Owners/executives of market intelligence businesses have many reasons for concern in today’s environment – adapting to disruptive competition, understanding and employing emerging technology, hiring and maintaining the right work force, assuring sufficient cash flow, creating […]
The market research community in Canada has responded swiftly to last week’s announcement by the Canadian market research association, MRIA, that it is ceasing its operations. The day after MRIA made their announcement, a group […]
TEG, Asia Pacific’s leading Ticketing, Live Entertainment and Data Analytics business, is delighted to announce that its online research business TEG Rewards will rebrand as TEG Insights. The change reflects the rapidly evolving research market, […]
Before the first self-service grocery store, Piggly Wiggly, opened in 1916 in Memphis, Tennessee, customers had to give their shopping lists to clerks, who would then pick out the goods. It was a personal interaction […]
What do you do? Describe your business in a few words. A scan of member websites suggests the answers would include: Data analytics Qualitative research Online communities Access panels Survey research Market insights While descriptive, […]
With the launch of Amazon into the Australian market last year, Lightspeed collaborated with local client Retail Doctor Group, a retail consultancy, to explore the opinions of both consumers and retailers before and after launch. With […]
An Exploration on the Inclusion of Mobile Audiences and Its Impact on Insights For several months, I’ve been part of an effort spearheaded by GRBN to address the participant experience – to ensure that not only is […]
In a society undergoing intense transformations, we no longer seek certainties, only points of convergence that may signal the future. This objective was fully achieved by the 8th Brazilian Congress of Market, Opinion and Media […]
NEW YORK – July 3rd 2018 – The Global Research Business Network (GRBN) and EphMRA, the global association of pharmaceutical and healthcare researchers and insights professionals, today announce that EphMRA has joined the Global Research Business Network as the […]
Why CI Must Begin to Measure and Report ROI There is a hard truth for insights departments not measuring the ROI of the insights they produce: fewer and fewer C-suite executives are willing to continue […]
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