In April and May 2021, The Research Society partnered with ESOMAR and others in a study to help understand the views of buyers and users of research. In this free member webinar on 19 July […]
Political polling is an integral part of the market research industry, and uses many of the same tools that the broader industry relies on. A key difference though, is that this part of the industry […]
Understanding human motivation There have been many attempts throughout history to explain human motivation. Since ancient times, philosophers like Aristotle have argued that people seek to attain a happy and tranquil life, with the aim […]
Without question, the past year has transformed how businessesinterconnect with their staff and clients. As the world moves throughthe health and economic shocks of the pandemic, it is clear the onset ofCovid19 will leave an […]
We all know research is a dynamic and diverse industry which continues to evolve at pace. Let’s face it, while we are conducting research and identifying insights we are often innovating on the fly and […]
There are a few ways to get more from asynchronous online and mobile qualitative research: you can not only maximise participant engagement, but also the vividness and validity of their output, through the way you […]
The Research Society CEO, Elissa Molloy has been awarded an honorary Fellowship from the Market Research Society (MRS) UK. MRS is awarding 25 honorary fellowships in 2021 to mark its 75th anniversary as the […]
This is the third of a four part series from The Research Society presenter, Tom Woodnutt. *** The design of effective asynchronous online and mobile qual studies, requires some similar skills that you use when planning traditional […]
This is the second of a four part series from The Research Society presenter, Tom Woodnutt. *** If a client asks for online qualitative research, most researchers will default to realtime webcam groups. Although this may […]
This is the first of a four part series from The Research Society presenter, Tom Woodnutt. *** It’s natural to look at the future, through the lens of the past. But that means many of […]
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