Why Trump Will Win
Four years ago in the pages of Research News (November 2016 edition) I predicted Donald Trump would defeat Hillary Clinton to win the American Presidency. Now, despite favourable polls for Democrat Joe Biden and a […]
Features
Where does the employee experience begin?
To many, the term “employee experience” means taking care of their team members to ensure they are having a good time at work. This often includes team lunches and Friday drinks on order to build […]
Risk minimisation when interviewing via online video software
The COVID-19 pandemic has driven the rapidly increasing use of online video software, such as Zoom or Microsoft Teams, for virtual face to face interviewing. Members are reminded to carefully consider and plan the use […]
Understanding clients of research survey
The Research Society is working with ESOMAR and NewMR as part of a multi-partner project to find out about insights and research buyers and users. The research will look at issues such as the balance […]
Facing 2030 – the skills challenge
What skills do we need and how do we get them? This was the topic I discussed with a panel drawn from different strands of the Australian research world. The panel members were Sue York […]
Crafting a customer strategy for market entry and growth during a pandemic
There is no question that Australia has had a difficult year. A detrimental bushfire crisis that engulfed land, livestock and converted clean skies to a grey haze, soon followed by the threat of the contagious […]
Five data-driven keys to customer loyalty
Today, the concept of customer loyalty is a primary focal point of most businesses. By definition, the word “loyalty” means allegiance, faithfulness, or devotion. Achieving this with a customer is a tall order given the […]
Insights Association, MRS & The Research Society formalise partnership
MEDIA RELEASE: 12 August 2020: Having worked cooperatively on various projects in recent years, the leading market research associations in the US, UK, and Australia have formalised their close ties with a partnership agreement that […]
Look who’s appearing at The Research Society Virtual Conference next week.
Welcome to some of our new panelists PLUS a new session. Joining Kristin Luck (US) our new international panelists will be discussing: Future Proofing Research: The keys for profitability and innovation PANELISTS – Wednesday 5th Aug […]
Virtual Conference – Facing 2030: A Client Perspective on Getting Match Fit
This year the Research Society’s annual conference FACING 2030 is going virtual. We are at a time when we can take the best of the past, and combine that with the human skills we bring in […]