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Human Happiness Reset

May 26, 2021 0

Understanding human motivation There have been many attempts throughout history to explain human motivation. Since ancient times, philosophers like Aristotle have argued that people seek to attain a happy and tranquil life, with the aim […]

Better Online Qualitative with Agile Analysis

March 22, 2021 0

There are a few ways to get more from asynchronous online and mobile qualitative research: you can not only maximise participant engagement, but also the vividness and validity of their output, through the way you […]

How to propose the right online qualitative method

March 3, 2021 0

This is the second of a four part series from The Research Society presenter, Tom Woodnutt. *** If a client asks for online qualitative research, most researchers will default to realtime webcam groups.  Although this may […]

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