UK – Researchers have a responsibility to challenge clients in making sure research is as inclusive as possible, according to speakers at the inaugural #MRSpride event held by the Market Research Society. Conducting inclusive research […]
Event report: Glennys Marsdon reports on a lively debate at the 2018 WA State Conference. How can the market research and advertising industries work better together? It seemed like a simple question. Little did we […]
What is the current state of play in government and social research when delivering the research trinity and what is likely in the future? Darren Pennay reports. A popular joke in the survey research profession […]
Every day there are 2.5 quintillion bytes of data created and the pace is accelerating with the growth of the Internet of Things (IoT). Bernard Marr, writing in Forbes, May 2018, quoted some mind-blowing statistics. […]
Privacy and data protection issues dominate as never before. Their influence is widespread – I recently saw a TV mobile phone ad which focussed on privacy as a key feature of the phone. Market and […]
James Parker from Jetty Research talks to ABC Statewide Drive’s Nick Lowther about the polling issues arising from Saturday’s surprise Federal election result. You can listen to the whole program or skip to 2:05:20 to […]
MAY 22, 2019 | Amanda Hicks, Partner, KPMG Acuity The inaccuracy of polling data came as a big shock in the recent Federal election. After consistent predictions of a Labor victory, with bookmakers even paying […]
21 May 2019 – Research industry body to review political polling following Federal election embarrassment. The Association of Market and Social Research Organisations (AMSRO) has announced a review of Australian political polling methods to understand […]
by Lisa Wilding-Brown, Chief Research Officer, Innovate MR Participant feedback is the bedrock upon which market research is built and yet, as buzz surrounding Blockchain technology grows, the respondent’s voice has been surprisingly absent from the conversation. […]
The AMSRS and our Fair Data Program is proud to be a supporter of this year’s Privacy Awareness Week. Running from 12 to 18 May 2019, Privacy Awareness Week is an annual initiative supported by […]
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