Introducing the NEW QPMR branding

May 24, 2018 0

The AMSRS Board has approved a change to the name and branding of the QPMR accreditation program. Going forward all accredited practitioners will now be known as Qualified Professional Market Researchers. The Board decided that […]

Three steps to GDPR success

May 23, 2018 0

Zlatko Vucetic from FocusVision outlines the three questions every research team needs to ask themselves Over the past decade we have watched marketing become ever more sophisticated and targeted. From market research, audience mapping, location-based […]

Diagnosing challenges facing Market Research

May 22, 2018 0

If I were to attempt to make an alarmist case that the future of our industry was in jeopardy, I would expect an audience of veteran market research professionals to object. We’ve heard apocalyptic claims […]

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