June 17, 2019—There are numerous steadfast rules for media and marketing, long held by the industry as a matter of common sense. Mindshare’s NeuroLab is here to bust them. By challenging long-held marketer assumptions around […]
USA: As discussed in a recent Congressional hearing, “the trickle-down impact of an inaccurate 2020 Census would restrain or ruin American businesses for a whole decade.” The Joint Economic Committee convened a hearing focused on “The […]
UK – Researchers have a responsibility to challenge clients in making sure research is as inclusive as possible, according to speakers at the inaugural #MRSpride event held by the Market Research Society. Conducting inclusive research […]
NEW ASKi-Data CX Snapshot text analytics software provides marketers and advertisers same-day actionable insights from verbatim comments June 17, 2019 – Ascribe, a global verbatim analysis software company, and ASKi-Data, a market and social researching […]
A recent report from Nielsen’s, Millennials on Millennials report, shows that video games are no longer child’s play. Here is taste of the report. Much has been written about how Millennials are finding their footing in […]
The Canadian Research Insights Council (CRIC) released a statement to members this week outlining the implication of the Government of Canada’s Election Modernization Act which comes into play on June 30th 2019. The Elections Modernization Act, adopted […]
7 June 2019: The Association of Market and Social Research Organisations (AMSRO) today announced the draft Terms of Reference for its Inquiry into the Performance of the Opinion Polls at the 2019 Australian Federal Election […]
June 10, 2019: Stickybeak, an online platform designed to replace traditional public opinion and quantitative research, was launched today (June 10) to agencies, marketers, and communication leaders. It claims to be able to field and […]
Sydney June 5, 2019: There is tension between the aspirations we have for our nation and our personal self-interest, according to research launched today. Set against the backdrop of an often divisive federal election campaign, […]
A new mobile and responsive team that will provide independent electoral forecasting, research and commentary for elections across the world is launched by Kantar. The International Election Team, composed of Kantar’s political research and polling […]
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