GRBN launches new handbook: ENGAGE

November 7, 2017 0

According to research[1] conducted by GRBN in 2016, as many as 7 in 10 participants had had a poor experience taking surveys. Andrew Cannon, GRBN’s Executive Director, who led the creation of the handbook, noted: “Whilst research […]

The New ICC ESOMAR International Code

February 1, 2017 0

The last Annual General Meeting of ESOMAR members on 19th September overwhelmingly approved (1) the revised and updated version of the international code that has been self-regulating the research sector since 1946: the new ICC […]

Privacy is paramount for research industry

November 24, 2016 0

The Research Industry Council of Australia (RICA) believes that the protection of privacy in market and social research is paramount. With the recent concerns regarding the alleged sale of personal data, RICA is eager to reassure the […]

Response to Philip Derham’s article

November 10, 2016 0

Click here to access the original article Thanks for a timely reminder of the tensions between market research and the media reporting of surveys. It is very relevant at the moment in the light of […]

World views collide to distort public discourse

November 10, 2016 0

The media exist to inform, to educate, to convert, and particularly to monetise, contact with people in societies. The market research discipline uses applied scientific techniques to gather replicable and reliable insights and knowledge to […]

The Code and privacy in action

August 16, 2016 0

Over the past few months I’ve been spending a lot of time behind the one way mirror watching focus groups.  I’ve really enjoyed seeing real people engage with the brand that I work for, and […]

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