MRX and polling under scrutiny: failure vs accuracy

November 15, 2018 0

Polling failures are a recent discussion around the world and a big concern in many countries. Nobody questions the importance of polls for democracies and how useful they are when building public policies. Nevertheless, the […]

Bots take over the heavy lifting

November 2, 2018 0

Artificial intelligence, once something of science fiction – is now science fact. Matthew Jorgenson explains how bots can be used for qualitative moderation. Some say the artificial intelligence (AI) revolution will change the world for […]

Who owns the data?

August 28, 2018 1

With data collection increasingly in the hands of marketing professionals, a study from Esomar and Kadence International explored their attitudes towards consumer data, uncovering some worrying trends. By Finn Raben. The overlap of the Venn diagram […]

A course correction for Conjoint Analysis

July 17, 2018 0

An Exploration on the Inclusion of Mobile Audiences and Its Impact on Insights For several months, I’ve been part of an effort spearheaded by GRBN to address the participant experience – to ensure that not only is […]

1 2 3 10