Research News Live

ROI of Insights: The View From the Hot Seat

January 30, 2019 0

I’ve never been a fan of the age old metric of dollars of research spend per person ($/FTE). It has always harkened for me memories of Operations Management and how we assessed the efficiency of a […]

MRX and polling under scrutiny: failure vs accuracy

November 15, 2018 0

Polling failures are a recent discussion around the world and a big concern in many countries. Nobody questions the importance of polls for democracies and how useful they are when building public policies. Nevertheless, the […]

Bots take over the heavy lifting

November 2, 2018 0

Artificial intelligence, once something of science fiction – is now science fact. Matthew Jorgenson explains how bots can be used for qualitative moderation. Some say the artificial intelligence (AI) revolution will change the world for […]

Who owns the data?

August 28, 2018 1

With data collection increasingly in the hands of marketing professionals, a study from Esomar and Kadence International explored their attitudes towards consumer data, uncovering some worrying trends. By Finn Raben. The overlap of the Venn diagram […]

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