Research News Live

Being gender-aware in health and wellness advertising

November 19, 2019 0

Recent Nielsen research showed that Australian men have increased their interest in their health and wellbeing, and changed their relationship to food and beverages. “When it comes to health and wellness advertising, there is an […]

Human after all

November 6, 2019 0

GRBN News: “Like it or not, we live in interesting times. They are times of danger and uncertainty; but they are also the most creative of any time in the history of mankind”. This quotation […]

Women: Primed and ready for progress

October 29, 2019 0

Recent research by Nielsen outlined the challenges and issues facing women globally, and noted the opportunities that exit for brands that respond positively to these challenges. “For every ad featuring strong women and girls, there’s […]

Tracking the impact & ROI of insights

September 25, 2019 0

The defining point when looking at top performing departments is that they consistently measure the ROI of their insights in a quantitative way. The ROI of Insights is not about conducting research projects better, faster […]

Meet the new ‘meat’ eater

September 2, 2019 0

According to the Nielsen Homescan consumer purchase metrics “Meat alternatives have made a big splash in consumer packaged goods (CPG), and sales are on the rise. But are manufacturers and retailers doing enough to educate consumers […]

Ethnography in a Post-Truth World

August 28, 2019 0

This article was originally published on generation1.ca. We are grateful to be in conversation with Anoushka Gupta, Senior Director, Ethnographic Insights at Research Strategy Group Inc. in Toronto, who shares her experience and knowledge of ethnography as a discipline, culture […]

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