If I were to attempt to make an alarmist case that the future of our industry was in jeopardy, I would expect an audience of veteran market research professionals to object. We’ve heard apocalyptic claims […]
Understanding the many meanings behind the title of a data scientist and how the role will develop into the future. Je programme, donc je suis? I began wondering if I was a data scientist around […]
One of the trends within organisations nowadays is putting the customer central; setting the customer at the heart of your business and immerse yourself among your target. This enables you to fully understand your customer’s […]
It’s an important question but not often asked. Having a set of best practices gives us confidence in our processes for execution with the promise of a strong research process plan delivering high quality data. […]
If you’re a supplier, how many newly initiated trackers have you seen come across your desk in the past year compared with years past? If you’re an owner of research, how much value have you […]
With Hollywood’s award show season in full swing, networks releasing fresh content in 2018, and viewers now up-to-speed with their holiday gifts of streaming devices and smart TVs, the pursuit to find and prioritize what […]
The question what ‘new’ market research methodology will provide the most meaningful insights according to insiders?’ has a surprising answer. It is not sexy new tools like neuro measurement or facial coding, but the answer […]
In RW Connect’s Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. The first article in the series, What Is Quantitative Research? gives some more background about Quant Essentials. Our second article was about research design and […]
The pace of tech-driven transformation in the market research industry is now so rapid that a clear gap is emerging between the winners and losers. The technologies that are leading the race have three things […]
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. The first article in the series, What Is Quantitative Research? gives some more background about the series. Our second article was about research design our […]
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