Big Data

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[ September 20, 2018 ] AMSRS Professional Standards: Updates to Guidelines and Factsheets Features
[ September 19, 2018 ] The Leading Edge, Hotwire and Orchard team up to reveal what makes a brand truly great Company News
[ September 18, 2018 ] Confirmit promotes Tim Hannington to Chief Revenue Officer Company News
[ September 13, 2018 ] Research Now SSI’s extensive array of data now on a single platform; Enables programmatic access to the industry’s most deeply profiled data Company News
[ September 13, 2018 ] We Communications’ brands in motion 2018 Global Study: Escalating consumer expectations push brands to deliver on innovation, ethical responsibility and functionality Company News

Using customer insights for superior business intelligence

June 9, 2017 0

With consumers disseminating vast amounts of data at incredible speed and volume, today’s researchers have a unique opportunity to help clients make decisions based on facts and research that go beyond customer opinion. For businesses […]

Big data: allies or enemies?

September 1, 2016 0

Paul Costantoura facilitated a recent AMSRS panel discussion in Sydney to look at the future of the relationship between ‘traditional’ research and ‘big data’. The questions the panellists addressed were: Are ‘big data’ and ‘research’ […]