Big Data

Using customer insights for superior business intelligence

June 9, 2017 0

With consumers disseminating vast amounts of data at incredible speed and volume, today’s researchers have a unique opportunity to help clients make decisions based on facts and research that go beyond customer opinion. For businesses […]

Big data: allies or enemies?

September 1, 2016 0

Paul Costantoura facilitated a recent AMSRS panel discussion in Sydney to look at the future of the relationship between ‘traditional’ research and ‘big data’. The questions the panellists addressed were: Are ‘big data’ and ‘research’ […]