AMA Gold Top 50 Report 2017 Released

July 4, 2017 0

On behalf of the Insights Association, Diane Bowers has completed the annual ranking of the U.S. top 50 companies, known as the AMA Gold Top 50 Report, which has been published in the June issue […]

Breaching the fourth wall of brands

November 1, 2016 0

In the last decade the idea of brand purpose has gained traction. We have moved from ‘fortress brands’ broadcasting their message with the expectation that people would listen and believe. Instead social media has breached […]

The Rise of Womenomics

September 12, 2016 0

Nikki Feld, Senior Consultant from TNS, explores the value of gender specific advertising and why marketing to women pays off.  Nikki presented on this topic at the 2016 AMSRS Conference.   With women making 9 out […]

Closing the gap: magic or good practice?

August 23, 2016 0

Enter any Disney World Resort and you will be given wearable technology designed to enhance your experience in the park. From checking into hotels to making payments for merchandise and tickets, the MagicBand is making […]

Don’t be bland, use your brand

August 23, 2016 0

Companies tend to separate marketing (traditional brand owners) and operations (traditional customer experience owners). The way forward is to leverage the power of the brand to reinforce decision-making and habit formation by developing brand experience. […]

Urgent: Re-brand & re-create MR now!

August 20, 2016 0

I have a confession to make – I am ashamed of our industry at times. I don’t know about you, but I have omitted or stretched the truth about the industry in which I work.  […]

The power of stone: a brand not set in concrete

August 19, 2016 0

How do you transform a product that’s boring but ubiquitous into a brand that’s considered a fabulous feature? Did you know concrete is the second most consumed product on earth after water and the most […]

Character counts

August 16, 2016 0

Nick Palmer explains why it’s the ‘how’ that helps a brand stand out from a crowd. The current era in the evolution of the marketing landscape looks set to be defined by purpose-driven brands. The […]

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