What Worries the World report
April 11, 2019 Ipsos have just released a new global poll detailing the four concerns that top the world’s worry list. The What Worries the World survey outlines the four major worries for global citizens […]
Business Intelligence
Identifying road crashes before they occur
EROAD has researched and created a new data algorithm called Dynamic Risk, that will enable transport authorities to move to a predictive programme of risk management to make efficient spending decisions that can improve road […]
Speed vs. Accuracy – There’s no trade-off for work that really matters
It is impossible to consider the topic of ‘speed versus accuracy’ as it applies to consumer insights work as a whole. Only by drawing a distinction between strategic and tactical work can we begin to […]
We want it now: the client perspective
Ever tightening research timelines was one of the hot topics at the 2018 AMSRS Annual Conference. Building on the discussion, Research News spoke to a number of clients to learn what is happening within their […]
Nielsen Launches Behavioral Sciences Institute
April 1 2019 Nielsen has launched a Behavioral Sciences Institute, with the aim of educating leaders across industries on ‘the power of conscious and nonconscious decision making’. The Institute will sit within, and tap the […]
Avoiding the pitfalls of ‘rogue’ research
Dianne Gardiner explores the dangers of the ‘some research is better than no research’ mentality. The need for speed is real. This is not new news – but dealing with the implications of the continuous […]
Nielsen and RDA Launch GeoCMV Explorer
March 22 2019 In Australia, Nielsen has partnered with geospatial expert RDA Research to launch a solution called GeoCMV Explorer, which promises to help clients create stronger responses to advertising briefs based on rich audience […]
MRS and Kantar Promote ‘Intelligence Capital’
In the UK, the Market Research Society (MRS) has partnered with Kantar to launch a report which explains how ‘Intelligence Capital’ can drive business growth. Authored by Kantar’s Julie Kollman and Andrew Curry, the report […]
Customer experience management is listed in the top ten priorities of CEOs around the globe
Here’s why you should be making it your #1 in 2019There is a strong reason Customer Experience (CX) management is listed in the top ten priorities of CEOs around the globe. Professor McColl-Kennedy’s recently published research […]