A new mobile and responsive team that will provide independent electoral forecasting, research and commentary for elections across the world is launched by Kantar. The International Election Team, composed of Kantar’s political research and polling […]
3 June 2019: Global measurement company, Nielsen, has launched in Australia, FANLINKS. FANLINKS brings together two existing Nielsen data sets, Nielsen Consumer & Media View (CMV) and Nielsen SportsLink, linking sports fan engagement insights with profiling […]
Every day there are 2.5 quintillion bytes of data created and the pace is accelerating with the growth of the Internet of Things (IoT). Bernard Marr, writing in Forbes, May 2018, quoted some mind-blowing statistics. […]
Privacy and data protection issues dominate as never before. Their influence is widespread – I recently saw a TV mobile phone ad which focussed on privacy as a key feature of the phone. Market and […]
by Lisa Wilding-Brown, Chief Research Officer, Innovate MR Participant feedback is the bedrock upon which market research is built and yet, as buzz surrounding Blockchain technology grows, the respondent’s voice has been surprisingly absent from the conversation. […]
The proposition that we can be at the forefront of understanding what is happening ‘out there’ is powerful and it’s what inspires everyone to do what they do every day. However, the need to be […]
Advances in technology are disrupting many industries. Lyndall Spooner believes market and social researchers are not immune – nor should they be. Feel free to disagree. Disruption to the market research industry is likely to […]
April 11, 2019 Ipsos have just released a new global poll detailing the four concerns that top the world’s worry list. The What Worries the World survey outlines the four major worries for global citizens […]
EROAD has researched and created a new data algorithm called Dynamic Risk, that will enable transport authorities to move to a predictive programme of risk management to make efficient spending decisions that can improve road […]
It is impossible to consider the topic of ‘speed versus accuracy’ as it applies to consumer insights work as a whole. Only by drawing a distinction between strategic and tactical work can we begin to […]
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