The leading voices in Market Research have come together as founding contributors of Perspectives – a new initiative designed to offer a one-of-a-kind discourse with insights industry experts via video. Voxpopme is facilitating this forum […]
SHELTON, Conn., Aug. 29, 2017 — Through an exclusive partnership with the DMA Institute, an advanced technology innovator in the analysis of digital ad performance, SSI’s Campaign Optimizer provides a new level of optimization for […]
The Australian Marketing Institute (AMI) and the Association of Market & Social Research Organisations (AMSRO) have established a new partnership aimed at further developing their collaborative efforts to support both memberships and contribute positively to […]
Dear Editor and readers of Research News, I write with disappointment regarding the recent failure of the proposed merger of AMSRS and AMSRO which was clearly supported by the vast majority of members of both […]
Working with culturally diverse communities requires knowing about your participants, understanding and adapting. When it comes to a diversity of communities with different interests to one another, a whole other layer of sensitivity is invoked. […]
We are delighted to announce that from the 1 July 2017 McNair Ingenuity Research will be merged with yellowSquares to form McNair yellowSquares, a new full-service market and social research agency. Both organisations have been […]
As an unprecedented pace of change for our industry continues, driven by digitisation, changing business needs and greater knowledge, if you want to be a pace setter or break away from the pack, Collaboration is […]
AMAI (Mexico) and SAMRA (South Africa) are the fifth and sixth national associations to endorse the charter, demonstrating their strong commitment to building trust in our industry across the globe. We are helping these national […]
Many have said that mankind’s progress for the past 5 millennia has been driven by three basic motivations: Greedy people wanting more Lazy people wanting to do less Frightened people wanting to be safe Today, […]
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