Is it ‘the most wonderful time of the year’?
Paul Di Marzio shares his findings about the real impact of Christmas.. “I’ve always been intrigued by this. Why does the so called ‘most wonderful time of the year’ seem to cause so much stress? […]
Consumer Behaviour
Dispatches from Gunnedah
Access to childcare is crucial for attracting skilled employees to inland Australia, writes Susan Frater-Sims. A special hello to you if you are reading this Research News lying on or near a beach. Are you […]
First look at reporting dashboards in lead up to launch of VOZ
MEDIA RELEASE: 5 December 2019: Australia’s media industry is getting a preview of the Virtual Australia (‘VOZ’) dashboards as OzTAM, Regional TAM and Nielsen work towards the launch of Australia’s new Total TV reporting standard. […]
Being gender-aware in health and wellness advertising
Recent Nielsen research showed that Australian men have increased their interest in their health and wellbeing, and changed their relationship to food and beverages. “When it comes to health and wellness advertising, there is an […]
Getting to the ‘Art’ of Dementia: UC researchers highlight benefits of art intervention
MEDIA RELEASE: 13 November 2019: University of Canberra researchers have shown that art gallery programs can improve the wellbeing of people living with dementia – and they’ve backed it up by testing study participants’ saliva. […]
When and how are Australians accessing their digital news content
MEDIA RELEASE: 11 November 2019: Today, Nielsen released October 2019 Digital Content Ratings tagged data. The latest insights on how Australians are accessing their digital news content revealed that audience consumption via computer devices has […]
Ipsos and the BBC announce the success of cross platform media measurement
MEDIA RELEASE: 30 October 2019: Ipsos and the BBC have demonstrated the success of cross platform media measurement and pioneered the concept of passive measurement of broadcast media with the launch of the BBC Compass […]
Women: Primed and ready for progress
Recent research by Nielsen outlined the challenges and issues facing women globally, and noted the opportunities that exit for brands that respond positively to these challenges. “For every ad featuring strong women and girls, there’s […]
NRMA awarded top customer experience awards
MEDIA RELEASE: 24 October 2019: NRMA has taken out two major prizes at the CX Awards, recognising excellence in customer experience across Australia and New Zealand. NRMA Chief Customer Officer Emma Harrington was named CX […]
Concerns about plastic waste soar in Europe: A major worry for 1 in 2 consumers
MEDIA RELEASE: 24 October 2019: Over 53 percent of European consumers name plastic waste as one of their three major environmental concerns, followed by climate change with 44 percent. When asked about their single biggest […]