Research News Live

Which institutions do we trust?

March 19, 2019 0

With the results of numerous Royal Commissions now before us, and debate raging around how much we trust our institutions, the latest Essential Research report provides pause for thought. The report which summarises the results […]

Cinema the superhero medium

March 19, 2019 0

Ground-breaking global study reveals the brand impact generated by cinema’s experiential effectiveness. A study comparing cinema with all other touchpoints, paid, owned and earned, has uncovered new evidence as to why cinema is such a […]