Research News Live

Marketing: The memory-making business

April 23, 2019 0

As marketers, we have come to find it pretty natural to think about emotion when it comes to brands. How do people feel about our brand, our experiences, our…anything? Even going as far as thinking that simply […]

Nielsen Launches Behavioral Sciences Institute

April 2, 2019 0

April 1 2019 Nielsen has launched a Behavioral Sciences Institute, with the aim of educating leaders across industries on ‘the power of conscious and nonconscious decision making’. The Institute will sit within, and tap the […]

Dynata Launches Survey Participation Report

April 1, 2019 0

March 28 2019 Dynata has released the first edition of a Global Trends Report, which benchmarks the environmental, societal and psychological attitudes that impact people’s participation in research. The firm, which was known until recently […]

Nielsen and JD Launch Online Pricing Optimizer

April 1, 2019 0

March 28 2019 In China, Nielsen and eCommerce giant JD have signed a data-sharing agreement, and launched a big data product called Online Pricing Optimizer (OPO), to help brands evaluate their pricing on the JD […]

Which institutions do we trust?

March 19, 2019 0

With the results of numerous Royal Commissions now before us, and debate raging around how much we trust our institutions, the latest Essential Research report provides pause for thought. The report which summarises the results […]

Cinema the superhero medium

March 19, 2019 0

Ground-breaking global study reveals the brand impact generated by cinema’s experiential effectiveness. A study comparing cinema with all other touchpoints, paid, owned and earned, has uncovered new evidence as to why cinema is such a […]

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