Research News Live

Being gender-aware in health and wellness advertising

November 19, 2019 0

Recent Nielsen research showed that Australian men have increased their interest in their health and wellbeing, and changed their relationship to food and beverages. “When it comes to health and wellness advertising, there is an […]

NRMA awarded top customer experience awards

October 28, 2019 0

MEDIA RELEASE: 24 October 2019: NRMA has taken out two major prizes at the CX Awards, recognising excellence in customer experience across Australia and New Zealand. NRMA Chief Customer Officer Emma Harrington was named CX […]

“VOZ: Televisionary Measurement” campaign launches

October 8, 2019 0

MEDIA RELEASE: 8 October 2019: OzTAM, Regional TAM and Nielsen today launch a trade marketing campaign and dedicated website (http://virtualoz.com.au) in the lead up to debuting Virtual Australia (‘VOZ’), the foundation of Australia’s new Total […]

The art to research spark

October 1, 2019 0

There’s an art to getting research to spark. InSites Consulting’s Stijn Poffé and Katia Pallini explain. Unlocking fresh insights has become a key priority for many marketers and research professionals. Yet, while these insights might […]

Fast Rail answer to urban sprawl

September 25, 2019 0

MEDIA RELEASE: 25 September 2019: Nearly half of Australia’s metropolitan residents would consider escaping the city sprawl and relocating to a regional centre if they could travel by fast train to the city in less […]

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