Research finds four distinct ways that food brands claim to be “healthy” and how those types of claims influence consumers’ expectations and choices for breakfast cereals, despite not being linked to the actual nutritional quality […]
April 2 2019 Ipsos has launched Simstore, a suite of automated virtual shopper and packaging solutions to help clients understand how shoppers make decisions, improve navigation and optimize retail conditions and package designs. Supported by […]
April 1 2019 Nielsen has launched a Behavioral Sciences Institute, with the aim of educating leaders across industries on ‘the power of conscious and nonconscious decision making’. The Institute will sit within, and tap the […]
Software giant Adobe has launched what it describes as the industry’s first real-time platform for customer experience management (CXM). The tool uses customer profiles to deliver personalized experiences. The new ‘Adobe Experience Platform’ has been […]
March 28 2019 Dynata has released the first edition of a Global Trends Report, which benchmarks the environmental, societal and psychological attitudes that impact people’s participation in research. The firm, which was known until recently […]
March 28 2019 In China, Nielsen and eCommerce giant JD have signed a data-sharing agreement, and launched a big data product called Online Pricing Optimizer (OPO), to help brands evaluate their pricing on the JD […]
Here’s why you should be making it your #1 in 2019There is a strong reason Customer Experience (CX) management is listed in the top ten priorities of CEOs around the globe. Professor McColl-Kennedy’s recently published research […]
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