Research News Live

Ipsos debuts ‘Simstore’ virtual shopper solutions

April 3, 2019 0

April 2 2019 Ipsos has launched Simstore, a suite of automated virtual shopper and packaging solutions to help clients understand how shoppers make decisions, improve navigation and optimize retail conditions and package designs. Supported by […]

Nielsen Launches Behavioral Sciences Institute

April 2, 2019 0

April 1 2019 Nielsen has launched a Behavioral Sciences Institute, with the aim of educating leaders across industries on ‘the power of conscious and nonconscious decision making’. The Institute will sit within, and tap the […]

Adobe Rolls Out Real-Time CXM Platform

April 2, 2019 0

Software giant Adobe has launched what it describes as the industry’s first real-time platform for customer experience management (CXM). The tool uses customer profiles to deliver personalized experiences. The new ‘Adobe Experience Platform’ has been […]

Dynata Launches Survey Participation Report

April 1, 2019 0

March 28 2019 Dynata has released the first edition of a Global Trends Report, which benchmarks the environmental, societal and psychological attitudes that impact people’s participation in research. The firm, which was known until recently […]

Nielsen and JD Launch Online Pricing Optimizer

April 1, 2019 0

March 28 2019 In China, Nielsen and eCommerce giant JD have signed a data-sharing agreement, and launched a big data product called Online Pricing Optimizer (OPO), to help brands evaluate their pricing on the JD […]