RESEARCH RELEASE: 9 July 2019: Behavioural nudges have emerged as the best way to improve healthy eating, according to a new paper by Pierre Chandon, Professor of Marketing at INSEAD, and Romain Cadario, Assistant Professor […]
RESEARCH RELEASE: Data and insights company Pureprofile has conducted a survey of more than 1000 Australians to understand the behaviours, habits and motivations behind how the different generations use social media and apps. The report […]
MEDIA RELEASE 12 July 2019: Confirmit Horizons™ has been named by global media giant TMC as a 2019 CUSTOMER Product of the Year Award winner. The CUSTOMER Product of the Year Award recognizes the most […]
MEDIA RELEASE July 11 2019: Toluna, a leading consumer intelligence platform provider that delivers real-time insights to companies of all sizes, today announced a partnership with NeoCurrency, an all-digital rewards company that uses data to identify […]
4 July 2019, Sydney Australia: Big Bash teams dominate the BenchMark EC Summer Ladder with 8 of the top 10 teams Plus, Suncorp Super Netball tops the BenchMark EC League Ladder In new research presented […]
Gone are the days when a great product alone drove profits. Marketers today need to consider every way that people encounter their brand. Great experiences creating real value for people build advocacy, which leads to […]
USA – 24 June 2019: MediaPost reports on the proposed introduction of US legislation to require platform companies and others that collect consumer data to disclose the value of their users’ data. Early on in […]
The number one digital platform for drive-to-store, ShopFully Australia, has been validated 97.6% accurate by Nielsen helping to cement the tech giant as the leading shopper marketing platform. The third-party validation by Nielsen measured the […]
3 June 2019: The MOVE (Measurement of Outdoor Visibility and Exposure) Board today announced a $1.3 million investment into a Neuroscience Project Study (NPS) to inform the development of a new metric to measure digital […]
Research finds four distinct ways that food brands claim to be “healthy” and how those types of claims influence consumers’ expectations and choices for breakfast cereals, despite not being linked to the actual nutritional quality […]
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