MEDIA RELEASE: October 27 2021: Australian consumer expectations have become more nuanced during the COVID-19 pandemic, with personalisation and empathy now the essential building blocks of a sustainable customer relationship, according to a new report […]
July 31 2019: Elizabeth Denham, UK Information Commissioner at the Information Commissioner’s Office (ICO), reports on the outcome of their recent annual tracking survey, a detailed look at how people across the UK view their […]
Here’s what some of our presenters will be speaking about, and rushing off to see, at this years’ AMSRS conference. Come along and be inspired. Emma Gillingham, Consumer Insights Manager, Meat & Livestock AustraliaThe conference […]
Gone are the days when a great product alone drove profits. Marketers today need to consider every way that people encounter their brand. Great experiences creating real value for people build advocacy, which leads to […]
USA – 24 June 2019: MediaPost reports on the proposed introduction of US legislation to require platform companies and others that collect consumer data to disclose the value of their users’ data. Early on in […]
April 8, 2019 – Top trade organizations, working with privacy policy advisors, today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and […]
April 2 2019 Ipsos has launched Simstore, a suite of automated virtual shopper and packaging solutions to help clients understand how shoppers make decisions, improve navigation and optimize retail conditions and package designs. Supported by […]
Software giant Adobe has launched what it describes as the industry’s first real-time platform for customer experience management (CXM). The tool uses customer profiles to deliver personalized experiences. The new ‘Adobe Experience Platform’ has been […]
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