Customers’ Trust Means Better Data

December 6, 2017 0

Citizens are the best source of rich and meaningful data. But questionable data practices and zero-sum business models have been eroding consumers’ trust. In an attempt to protect themselves from such practices, citizens are likely […]

Ditch the script; have a conversation instead!

July 18, 2017 0

Nobody likes a telemarketer, so why use their techniques in recruiting? Why are researchers still  getting away with putting participants through long, boring, tedious screeners? A conversational approach to your recruit may seem difficult or […]

Does being patient pay off?

July 1, 2016 0

Clients often use measures of customer satisfaction as an element in their assessments of their own corporate effectiveness, competitive advantage, and senior management’s performance – and related senior managers’ bonuses. Our online surveys thus normally […]