Research News Live

A marriage of convenience

April 1, 2020 0

Research pathways merge as evolution meets evolution, writes Jason Mallia. Until now, much of the debate about the disciplines of market research and customer experience has focused on their differences. An element of snobbery about […]

The halo effect understanding biases in CX

March 11, 2020 0

Efforts to bring together transnational data with both strategic CX data and other sources of information can be particularly fruitful, writes Dr Violet Lazarevic in an opinion piece. Customer experience or CX is a major […]

WPP AUNZ launches innovation business ‘big’

March 11, 2020 0

March 9, 2020: The Daily Research News Online site, MrWeb, reports, that…”In Australia, marcoms and media buying group WPP AUNZ has launched a new product development business called ‘big’, promising to create new categories, new markets […]

DBM wins ANZ Consultancy of the Year award

December 17, 2019 0

MEDIA RELEASE: 17 December 2019: DBM are thrilled to announce being honoured at the Campaign Asia-Pacific awards in Singapore last week, winning the Australia/New Zealand Consultancy of the Year category with a Silver award. This […]

Toluna QuickSurveys scripting enhancements

November 19, 2019 0

MEDIA RELEASE: 19 November 2019: Toluna, an ITWP company and leading consumer intelligence platform provider that delivers insights on demand, today announced its flagship Toluna QuickSurveys platform will be enhanced with advanced scripting capabilities for […]

TEG Insights gains ISO accreditation

October 22, 2019 0

MEDIA RELEASE: 22 October 2019: TEG Insights is proud to announce its accreditation to ISO 20252:2019 Market, Opinion and Social Research, confirming its long-held commitment to rigorous processes, quality data, consumer privacy and adherence to […]

AMSRS Masterclass – Social media and analytics

October 21, 2019 0

Interested in knowing the broad approach Facebook marketing science takes to understanding, predicting and ultimately influencing advertising effectiveness in digital marketing. Enroll in the AMSRS Masterclass, delivered online over 2 sessions on Thursday 24 and […]

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