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Either this disease wins or I win
“Either this disease wins or I win”. Regrettably, too few weeks after these words were said, Pascal Bourgeat, Director of Behavioural Science passed away quietly on the 2 November, leaving behind his wife Julie and [...] -
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Infotools names new Regional Engagement Director for North America
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Using AI to conduct qualitative interviews is faster, less expensive and viable
Predominant qualitative data collection methods are high-touch, time-consuming and consequently expensive. But now, AI-enabled chatbots are presenting opportunities to collect qualitative data at scale. There are two ends to the qualitative spectrum essentially. On the [...] -
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Can AI and GDPR Co-Exist? AI says, ‘Give me more data!’; GDPR says, ‘Slow down buddy!’
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