Research News Live

A marriage of convenience

April 1, 2020 0

Research pathways merge as evolution meets evolution, writes Jason Mallia. Until now, much of the debate about the disciplines of market research and customer experience has focused on their differences. An element of snobbery about […]

The halo effect understanding biases in CX

March 11, 2020 0

Efforts to bring together transnational data with both strategic CX data and other sources of information can be particularly fruitful, writes Dr Violet Lazarevic in an opinion piece. Customer experience or CX is a major […]

Why deep awareness is vital to UX success

March 4, 2020 0

A famous quote by designer Robert Fabricant is precisely where we need to begin: ‘Behaviour is the medium of design.’ Design can only be effective if we listen to what our users are trying to […]

Ipsos launches Ipsos.Digital

November 8, 2019 0

MEDIA RELEASE: 7 November 2019: As part of Ipsos’ ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology and know-how to its clients, Ipsos announces the launch of Ipsos.Digital, its […]

Dapresy launches three-tiered reporting suite

November 7, 2019 0

MEDIA RELEASE: 6 NOVEMBER 2019: Dapresy, a global provider of data analysis and visualization software, today launched its suite of modular Dapresy solutions. They are the first to specifically address precise market research needs – […]

MetrixLab opens a new office in Australia

October 16, 2019 0

MEDIA RELEASE: 15 October 2019: MetrixLab has opened an office in Sydney, Australia and appointed Vincent Blaney as Managing Director. In this newly created role Vincent will report to Rob Valsler, Regional Managing Director AMEA and work closely […]

Five techniques for visual storytelling

September 3, 2019 0

Mike Stevens explains how researchers can bring insights to life, using some of the latest (and often free) software platforms. 1. Give your respondents a starring roleOK, this one’s not new or radical. We’ve used […]

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