Research News Live

A marriage of convenience

April 1, 2020 0

Research pathways merge as evolution meets evolution, writes Jason Mallia. Until now, much of the debate about the disciplines of market research and customer experience has focused on their differences. An element of snobbery about […]

CX must stop commoditising the customer

March 24, 2020 0

Customer Experience measurement needs to move beyond pain point removal to emotional delight, argues House of Brand CEO Peter Drinkwater. In an era where customer experience and marketing need to increasingly work together, and amid […]

The halo effect understanding biases in CX

March 11, 2020 0

Efforts to bring together transnational data with both strategic CX data and other sources of information can be particularly fruitful, writes Dr Violet Lazarevic in an opinion piece. Customer experience or CX is a major […]

WPP AUNZ launches innovation business ‘big’

March 11, 2020 0

March 9, 2020: The Daily Research News Online site, MrWeb, reports, that…”In Australia, marcoms and media buying group WPP AUNZ has launched a new product development business called ‘big’, promising to create new categories, new markets […]

Demystifying UX and CX for Researchers

March 4, 2020 0

Mike Stevens (UK) is about demystifying UX and CX for researchers. Mike says “UX is about a product or service-specific experience; CX is the cumulative experience of a company or brand.  UX is a component […]

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