Customers’ Trust Means Better Data

December 6, 2017 0

Citizens are the best source of rich and meaningful data. But questionable data practices and zero-sum business models have been eroding consumers’ trust. In an attempt to protect themselves from such practices, citizens are likely […]

GRBN launches new handbook: ENGAGE

November 7, 2017 0

According to research[1] conducted by GRBN in 2016, as many as 7 in 10 participants had had a poor experience taking surveys. Andrew Cannon, GRBN’s Executive Director, who led the creation of the handbook, noted: “Whilst research […]

GRIT survey is launched!

October 11, 2017 0

Twice a year GreenBook asks you and other insights professionals to help us understand what’s shaping our industry. Only your participation in the GRIT Survey makes the GRIT Report. Want to give back to our industry? It’s time […]

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