GRIT Q3 – Q4 2017 Partner Release

January 17, 2018 0

Welcome to the 22nd edition of the GreenBook Research Industry Trends Report, using data collected in Q3 & Q4 of 2017. We continue our efforts to make the GRIT sample globally comprehensive with 1,533 completed […]

Customers’ Trust Means Better Data

December 6, 2017 0

Citizens are the best source of rich and meaningful data. But questionable data practices and zero-sum business models have been eroding consumers’ trust. In an attempt to protect themselves from such practices, citizens are likely […]

GRBN launches new handbook: ENGAGE

November 7, 2017 0

According to research[1] conducted by GRBN in 2016, as many as 7 in 10 participants had had a poor experience taking surveys. Andrew Cannon, GRBN’s Executive Director, who led the creation of the handbook, noted: “Whilst research […]

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