Global Top 25 Research Companies

December 5, 2017 0

Overview The expansion and transformation of the marketing research industry continued strong in 2016, particularly among the Global Top 25 companies included in this year’s AMA Gold Global Top 25 Report (“Marketing News,” September-October 2017). […]

Can you feel the heat?

November 20, 2017 0

Whilst this image may not represent the day-to-day reality of your working life in the research sector, I want to use it to symbolise the danger our sector is facing today in order to provoke […]

GRIT survey is launched!

October 11, 2017 0

Twice a year GreenBook asks you and other insights professionals to help us understand what’s shaping our industry. Only your participation in the GRIT Survey makes the GRIT Report. Want to give back to our industry? It’s time […]

Potentiate accelerates growth entering the US market

September 13, 2017 0

Potentiate is thrilled to announce its expansion to the US, recently acquiring a significant stake in NetReflector, a Fast 500 company based in Seattle, specialising in customer experience programs. The expansion complements Potentiate’s increasing global […]

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