Potentiate accelerates growth entering the US market

September 13, 2017 0

Potentiate is thrilled to announce its expansion to the US, recently acquiring a significant stake in NetReflector, a Fast 500 company based in Seattle, specialising in customer experience programs. The expansion complements Potentiate’s increasing global […]

ESOMAR/GRBN Guideline for Mobile Research launched

September 5, 2017 0

New guideline highlights best practices for conducting mobile research ESOMAR and GRBN launch their joint Guideline for Mobile Research for the market, opinion and social research and data analytics sector. This new Guideline aligns global […]

Research for African Diversity

July 19, 2017 0

Until the story of the hunt is told by the lion, the tale of the hunt will always glorify the hunter (African proverb referenced by Nigerian novelist Chinua Achebe, amongst others) Africa is the second-largest […]

Ditch the script; have a conversation instead!

July 18, 2017 0

Nobody likes a telemarketer, so why use their techniques in recruiting? Why are researchers still  getting away with putting participants through long, boring, tedious screeners? A conversational approach to your recruit may seem difficult or […]

Diving Deep into the Qualitative Research Experience

July 10, 2017 0

We are thrilled to announced that research-on-research into the participants’ experience with qualitative research is now underway. Whilst a vast amount of research has been conducted into the online survey experience, relatively little has been […]

AMA Gold Top 50 Report 2017 Released

July 4, 2017 0

On behalf of the Insights Association, Diane Bowers has completed the annual ranking of the U.S. top 50 companies, known as the AMA Gold Top 50 Report, which has been published in the June issue […]

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